Social influencers are more than a trend. They offer brands a unique way to reach a wider audience and build customer loyalty through their extensive reach. As 50% of marketers say that cost-per-click (CPC) and cost-per-engagement (CPE) pricing models are the most effective at generating results, it is not surprising that these types of partnerships are gaining in popularity. popularity.
To help you get in touch with the leading influencers in your market. Here are the top five tips and best practices for working with influencers.
CUSTOMIZE YOUR MESSAGE
The best influencers have created their own brand. Your goal is to become a fan too to discover what attracts their audience. It shows that you respect their work and have paid attention to what they are doing. When it comes to communication, forgets the cold calls. Influencers receive hundreds of messages a day. To stand out, personalize your message so that it can be read and appreciated by the influencer.
WINNING PARTNERSHIP WITH INFLUENCES*
When you're looking for influencers to help you make more sales, remember, numbers are important in this game. However, do not confuse the size of the audience with influence. While a general public can more or less say the popularity of an influencer is important. It's the commitment of their audience that counts. Check out comments and shares to see how many of these followers are actually involved with the subject and your products. The more engaged the public, the better the effectiveness of the partnership.
COMPENSATION AND MONITORING
One of the biggest barriers to acquiring and working with influencers in performance marketing is pay. When your budget does not allow you to spend a lot of money, it's time to think outside the box. In addition to the commission, you have to offer bonuses and incentives to motivate the influencer to post and reach the goals.
Another idea is to pay at the first click and not the last click as is often done in affiliation. If this is mutually beneficial, it may encourage influencers to promote you rather than brands that are configured on a last-click model. Also ensure that the proper tracking is configured with the option of an advanced pixel. The goal is to reassure the influencer to be sure that he will be fairly compensated for what he has brought.
IN BONUS
While other brands are spending a lot of money to have these influencers, what makes you unique? Tried a free product to then do a review. Many influencers will not work with a brand unless they are able to touch, actually testing the product. Therefore, offering the product may be anything that might interest the influencer. Other things to show him where she is special, offer promotions in preview as a VIP.
RETURN THE FAVOUR
Since it's a partnership, think of other things you can bring in more. The commissions are good, but the bonuses are better, the better it is. If you're successful on your own social networking platforms, try to share. They made their audience known to your audience, and you informed your audience. A true partnership of influence has just begun.
Although things are constantly evolving and each influencer is different, keeping these five best practices in mind will certainly give you an edge.
CONCLUSION
Hoping this article has you more. Like, he interested me, I shared it to you by translating the article for you if you do not speak English. Feel free to subscribe to feed feed magazines that is full of little nugget for marketers. This magazine is free. If you want to go further in e-commerce with influencers I advise you this training that will explode your sales through influencers on Instagram and other platforms.
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