The IPFS pinning facility is ready to use for storage purposes and is just one of many products they are working on. They already have an app that is used by 2mil+ users in the play store and a number of masternode owners who already got in early and are supporting the IPFS network.
I'm not saying it's a safe bet, nothing is, but out of all the projects I have been looking into over the past few years, this is the one that has gone far with development and delivered a product before asking for funding. More than enough for me to contribute with a small investment.
You can find more info here if you are interested.
RE: AXEL IEO will be live in two days on ProBit!