I'd start by sharing a little experience.
It however happened to my cousin who's a business man in Nigeria, who deals with phone accessories and gadgets. He often times travels to China for merchandise, where he buys commodities he'd sell in Nigeria. I remember one trip he had sometime early 2016. He had travelled to China for a supposed big deal because it was the biggest buy he has ever made since the inception of his trade. He travelled to Gungzhou where he'd buy the commodities he needed having established a contact, after buying what he needed, He arranged for the shipment and he was told when to expect it in Nigeria, only to be in dismay and total disarray when the deadline passed with an extra week without getting his goods. This affected his business and also destabilized his mental state just for a while.
Why did I have to put up this real story? Simple, because this could have been avoided if there was IMMLA
WHAT IS IMMLA?
IMMLA is the first multimodal logistics service with a decentralised system of transportation, document workflow and payments. That is, it's a logistic service that is decentralized (giving you the power to be involved as an individual) under the Ethereum platform that enables you monitor your cargo from the point you bought it till it gets to it's final destination for consumption. This has psychological effect of ensuring the business personnel focuses on other things and not worry about his cargo while it's on transit.
HOW'S THE MARKET OF LOGISTICS?
The market of Logistics is a big one with so much income earned in a year contributing a huge quota to the GDP of any economy it is affiliated to.
According to FORBES in their annual Global 2000, 20 transportation companies made it into the list 2016 Global 2000: The World's Largest Transportation Companies.
Making the international logistics a lucrative one and indicating a good prospect for investment to any one looking for where to invest in an Ethereum based business platform. There are billions of dollars circulating in this sphere of business as it pertains to movement of cargos, with more influx yet to come as trade deals are being made between Nations as alliances ar formed.
WHERE IMMLA COMES IN?
With plethora of challenges encountered ranging from inventory of freights to apt monitoring of these cargos as they move from shore to shore, IMMLA bridges these gaps in the following ways;
Problem of trust solution
Cargo transportation is monitored until the successful closing of the deal. All actions are recorded in the blockchain, which omits trust issues between parties; Smart contract, which will be approved at the beginning of shipment, will automatically execute mutual settlement according to data stored in blockchain. Moreover, IMMLA has commercial interest in the successful completion of cargo transportation for all parties. (Unlike the current web portals, where the main revenue is generated from subscriber payment/ connection fees, and the service is not responsible for the successful outcome).
Risk of hidden damage
Online GPS/AIS/Satellite tracking of cargo location, and the status of its damage with the use of blockchain technology; On the early stages IMMLA will integrate with existing tracking providers over their protocols (https, mqtt and other). Data will be aggregated, unified and shown to end user.
Risk of insolvency of cargo owner solution
Authorization of verified suppliers and solvent cargo owners increases overall degree of responsibility; IMMLA will issue personal licenses for suppliers through the modern DLT technology. Other entities are able to get and verify this data.
Currency and tax risk solution
All payments through IMMLA service will be performed in a single currency - IMMLA token. Underinsurance & risk of undercompensating solution. Automatic cargo insurance covers not only the risk that evolves through possible opportunistic behavior of counterparties, but also the damage risk caused by compelling force;
Problem of information barriers, idle runs and high price solution
Common infospace indicates idle equipment and enable to implement data mining. That leads to significant delay rate decrease and overall higher efficiency. In particular, forecasts help to lower ports load, lengthening planning horizon and dodging bottlenecks;
Dutch auction
eans cheaper transportation - the principles of cost reduction due to competition using. The customer herself chooses an option of delivery that fits her in terms of price, terms and additional services. Relatively low fee for services (1%(by default) vs. 8-15% for conventional forwarders and 10-25% for brokers) distinguishes IMMLA from sector competitors;
WHY IS IMMLA A WORTHY INVESTMENT?
1. The future is blockchain, with the introduction of blockchain NG, it'd boost the scalability of Ethereum based transactions and ensure speed in processing information.
2. It would be adopted by the already existing transportion companies who already make billions of dollars annually, thereby increasing the value of IMMLA tokens.
3. It would ensure better services are offered to a freight owner at a lower cost.
4. The possibility of a hack that could cause great loss can not be perpetrated by hackers.
The list of benefits to transport organisations, individual business men and countries runs deep, so it's a candid advice when I say you shouldn't miss out on the ICO if you already did with the pre-sale.
ICO
IMMLA total tokens 434,477,177 IML tokens
The cap expected to be raised (ETH, USD) 122,888 ETH (~36,866,400 USD at a rate 300 USD/ETH)
Dates of the ICO from 15.09.2017 to 15.10.2017
Oofficial website: http://www.immla.io/
Original ANN link: https://bitcointalk.org/index.php?topic=2007562.180
Facebook: https://www.facebook.com/immlaio
Twitter: https://twitter.com/IMMLA_io
Whitepaper: https://immla.io/IMMLA_WP.pdf
Telegram: https://t.me/immlacommunity