Maslow's hierarchy of needs 
Physiological needs: Amazon can deliver food, cots, bed and the latest mac for the physiological needs.
Safety needs: Encryption and cryptography has provided the most secure way of exchanging information and the most secure way of communication.
Belongingness and Love needs: Facebook, Twitter, Gmail , YouTube, Steemit provides far more greater flexibility in choosing communities which a person identifies with the strongest.
Esteem and Self Actualization needs: Artistic, technical, scientific accomplishment reach a far wider audience thru internet than any other means in human history and are far easily monetized.