These tech giants (Amazon, Apple, Facebook, Microsoft, and Alphabet) also have a consumer-facing aspect to their business that is front and center. With billions of people using their platforms globally, these companies leverage user data to tighten their grip even more on market share.
At the same time, this data is a double-edged sword, as these same companies often find themselves in the crosshairs for mishandling personal information.
For Apple, Amazon and Microsoft, you are the customer: In the broadest sense, three of the tech giants make money in the same way: you pay them money, and they give you a product or service.
And for Alphabet and Facebook, you are the product: Both Alphabet and Facebook generate billions of dollars of revenue by making this money from advertising. Their platforms allow advertisers to target you at scale with incredible precision, which is why they dominate the online ad industry.
So while the tech giants may have many similarities, how they generate their billions can vary considerably.
Some are marketing products to you, while others are marketing you as the product.
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