Instagram is one of the most popular social networks, especially among younger people. And the boom is far from over, as the number of users is growing in the three-digit millions each year. According to Instagram, 9 million active users in Germany romped about this in 2016 alone. The network should definitely not be neglected in terms of new sales markets and advertising opportunities.
To use Instagram effectively and gain new followers, there are a few rules to follow. If these are followed, only very little money has to be invested in marketing, as the fanbase, to some extent, becomes independent and grows almost on its own (assuming regular supply of content). What you should pay attention to, you will find in the following article.
Building a fan base is associated with (much) patience
The tips shown here will not be effective immediately. To get the most out of results, it's important to stay on the ball all the time and keep your long-term goal in mind. Because none of the great influencers has been able to build its fan base within one night.Prefer quality of quantity
Never upload too many photos at once. On the one hand, because of the overwhelming work for so many posts you quickly lose motivation, and on the other hand, the danger is very high that it quickly suffers the quality of the posts.
It is enough to upload one or two photos (preferably less than more) per day. Here, however, should always be taken to ensure that every post transported a message and thus your potential fans added value. By doing this you can attract attention to many users. Those then look more and more often on their own profile, until they finally click on "Follow".
Furthermore, only photos should be uploaded that - in terms of image quality - meet high standards. Because no one wants to see pixelated photos. Thanks to the famous filter function of Instagram, some pictures can also be put in a special light.
- The link between geotagging and hashtags
Also, the geotagging feature of Instagram should not be disregarded to exhaust all possibilities. Because many users are looking for pictures from a particular region. This can be, for example, shots of the planned resort or a specific restaurant.
In addition, the use of topic-relevant hashtags in the image description increases the chance of being found by users of the desired target group . This is because people who are looking for specific content are also presented with the corresponding content and, if they like a profile, will be followed.
Dissemination of posts in other social networks
You can connect several other social media channels to the Instagram account. So all posts are also disseminated in other social networks at the same time and users of other networks, which also have an Instagram account - become aware of our profile.The role model function
This is about the famous "Share for Share". It means that by following other users and licking their posts, you get attention and thus new followers. Because most users also thank you for subscribing with a subscription.
Additional likes and comments among other topic-relevant posts increase your own presence and many new users get their own profile.
Instagram competitions as an opportunity for increased visibility
On Instagram many competitions take place every day. A competition that most people know is " Photo of the day ". In order to participate in competitions, one sows his posts simply with the appropriate Hashtags. With "photo of the day" that would be #photooftheday. Although it is unlikely to win here, the use of these hashtags significantly increases the visibility of their own images, which can help some new fans.(Optional) paid marketing
For the sake of completeness, at the end of this article we will briefly discuss methods that are not free.
On the one hand, there are numerous websites where you can easily buy real Instagram followers. Although you can set up a certain backdrop quite quickly, the popularity pretends, but these are mostly inactive followers. The result is that a profile has thousands of followers, but has few likes and interactions on the images. The purchase thus brings only a few advantages. But if you have the necessary change, you can spice up your profile a bit (!) With such fake fans to be more interesting.