Company: BitClave
Founded: 2017
Team size: 47
Founder: Alex Bessonov
Mcap: 17,9 million USD
BitClave raised $25.5 million within 32 seconds through a token sale in late November. A blockchain-underpinned search engine currently based on Ethereum technology, its aim is to allow users to be compensated for their data directly from the retailers they are searching for – with customer profiles, search preferences and interests collected in an anonymized activity blockchain ledger accessible with user permission – ultimately making third party advertising unnecessary.
This way, as Bessonov puts it in the company’s white paper: “Customer profiles can be elevated from shadowy privacy-invasive metadata, owned by third parties, to search metadata owned by customers and selectively revealed only when relevant to the search.” The startup hopes to challenge colossal middlemen Google and Facebook in the digital advertising world. The two were estimated last year to attract a staggering 84 percent of all global spending –excluding China.
https://www.cbronline.com/in-depth/top-10-new-blockchain-technologies