The Million Dollar Surfer STEEMIT intro PART 3 My Final part of the Intro!
This section has all kinds of insights and how to's on SEO digital marketing, working with clients, Crypto, WEB3, AI, Machine learning, and Deep learning concepts. for those of you reading this this is the 3rd section to my intro. I was too long, so I had to break it up into 3 sections.
Here are the links to the other 2 SteemIT post the precede this!
- Part 1 - https://steemit.com/introduceyourself/@mdsurfer/introduceyourself-million-dollar-surfer-aka-shaun-p
- Part 2 - https://steemit.com/introduceyourselfpart2/@mdsurfer/the-million-dollar-surfer-steemit-part-2
Index (part 3)
- SEO Search Engine optimization
- Digital Marketing
- The way people work
- The way business really works online
- Web 3.0 (BLOCKCHAIN DEV)
- Combining Deep learning AI and Blockchains
- IPFS the new HTTP. With IPFS this is all possible.
- AI & Machine Learning & Deep Learning
- About Deep Learning
- Conclusion
- links verification and Free resource
Recent Surf Pic summer 2017
And we don’t stop there...
The truth you must understand about the internet it is a shift in our culture a new way of life that has only broke the surface. Getting in right now and making a name for yourself will have a major impact year from now for who ever takes the time to take advantage of the opportunity.
Even know it might seem overwhelming with the amount of information if you understand and learn how it works in its entirety you can dominate the landscape build your own ecosystem and thrive.
Learn How to setup and build a free wordpress site with free host and free domain 2018
This is crazy
Everyone knows the internet represents the biggest cultural shifts in our history. We are in a in between the time of the printing press and the enounce of the technical alchemy of the internet. A lot of businesses are now just discovering the true potential and importance of having a strong engaging online presence.
But there is still an overly impressive amount of businesses who are naive of this potential and the doors of there once successful businesses are shutting. The internet is not some culture trend, but it does involve trends that are constantly evolving and crucial to know if one is to succeed in business online.
Now get this
I like to call these so-called trends phases. Because they are a direct implication of one practice made into another or an evolution in code and modern devices.
For instance, a lot of people assume that since many newspaper companies who relied on print media are shutting down in doves would be a terrible thing.
In actuality, for the journalist it’s a good thing because if they turn their skills toward the internet they could make 10x more money than they did online.
There are some major companies that put out some of the best content in the world and manage multi-million-dollar revenues from producing content online.
But here’s the kicker
Everyone these days doing anything online earning revenue calls it a business. A bona fide business is any entity that earns revenue and takes that revenue to reinvest and grow the business.
It is hard to start a business if you are spending your earned revenue on things that are not business related. Or if you are spending it all on overhead.
Basically, any businesses not incorporating the internet into their business properly is going to lose business. A lot of people think a website is like a brochure, or that if you build website millions of new customers will come pouring in.
this is a complete delusion. In fact, there are literally millions of websites online. There are more websites then there are stars in the Milky way galaxy. Businesses must have a and engaging online presence must incorporate SEO (search engine optimization) and digital marketing.
SEO (Search Engine optimization)
SEO is vital for every business to learn there is no quick easy solution when it comes to SEO I have been an SEO expert for years and the landscape is constantly changing. Having a strong programming background is preferable but for those who are not programmers it is never to late to learn some basics.
Also, there are a few guidelines you should follow I am going to give you some insight on how SEO should work for single page content.
SEO is all about ranking and controlling the direction of content based off your marketing goals and initiatives organically.
SEO is not digital marketing
SEO is not PPC or pay per click(PPC can be used to give more exposure to your content on a paid basis)
• You first must understand how to read the SERP search engine result page.
• Assuming the Website is optimized which should always be the first. A website should be.
• Run an initial audit
• Make sure page speed is below 1.8 seconds
• Make sure schema is in place
• Make sure internal link structure is sound
• Make sure meta data is aligned with keyword phrases
• Offer users and experience
• Make sure you are indexing your pages and site in the search indexes
• Implement selected keyword
• Implement on page SEO
• Capture a good bounce rate
• Have internal link builds
• Have outbound link builds
• Set a backlink campaign
• Social bookmarking
• Competition analysis
• Make sure all your social media channels are inter connected an linked to your site and vise versa
• Make sure it is responsive (if it doesn’t work on mobile devices it’s a waste of internet space)
• And about 12 full pages of over 300 other factors
Major takeaways
- Understanding the Search engine results is important. This is a tool to identify keywords and keyword phrases.
- To understand where your Competition is coming from, to understand the actual searchability of the content,
- To understand the difficulty to ranking, and to understand the time it will take to reach the first position.
Here are some tips you can apply to any type of content that will ensure good SEO practices
Make sure to create engaging content. I am sure you might here this a lot you must create content that flows in way to captivate reader. Use images, videos, buttons, interactions ques. You want to make sure to summarize your content and break it up, so it looks and attractive and engaging. No body reads the wall of words look at this entire article over 8k words but your reading it.
Make sure to create web 2.0 social media accounts to share ever post on make sure you install the apps on your phone so when you get notifications you can quickly respond to elaborate or discuss the article. This is one way of engaging and a vital role.
Build challenges and games make content fun for readers.
Make sure to use your main keywords in the title, first paragraph and at least once ever 100-200 words.
Always link out to your website and social media and direct people with strong CTA (calls to actions) keep it simple and direct short blurbs or sentences to direct people to click.
Ask people to share the content I would hope if anyone here finds this article useful to please share it… no seriously share this article please people need to know this info.
So, searches for the topics of your content and check out what other articles say make sure what you wrote is better has more words, more graphics.
Always look to your influencers. There is always someone at the top of any niche make sure you study their content and if you see anything they are doing try to do it better.
Make sure to use related keywords in your content to make links out of to other pages and articles. This is called internal link building rule of thumb make sure you do at least 10 links for every 500 words.
Best content is around 1800-2000 words per page also use bright colors to accent the mood of your content.
I will be writing plenty of useful articles on this topic that I write with my other business. But this is some basic fail-safe practices for writing content everyone should use.
A lot of people don’t understand that todays websites are not just websites. Developers have to ensure that correct plat forms and directives are implemented in the websites as well built for mobile devices and tablets. As technology gets more complex and advanced so does the code and development that goes with it.
Digital Marketing
Digital marketing is a little bit more fun than SEO you need to understand your goals and purpose of the content. You have to develop a plan of action of how to rely your content to specific targets to build conversions.
Here is a basic strategy that works well and is something you can add to and develops you go to get more conversions.
Identify your true objectives for your content based on what your trying to earn if you have a product or if your trying to build a certain audience write out an explanation of this vision.
Compile your topic ideas or make a list
Build a monthly theme if you are writing about cold wallets for bitcoins make the entire month about that topics and build a miniseries for content for each week.
Build your content piece for the month all at once.
Make sure they all have strong CTA that lead back to your main channel or site.
Make sure to SEO the content according to instructions above.
Build a list of targets by doing research to specific topic related forums, groups, Facebook, and other social media groups.
Distribute them to your specific channels and work each week distributing your content to targets you found.
Ask people in your networks to share your content and elaborate on the weekly pieces informing people of your content.
If you need extra juice or if you are trying really target a product use PPC or social media marketing.
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How the game is played on the surface
The main difference between pay per click that is going to be easy to remember is the PPC like google AdWords is direct advertising for people actively searching for your products based off your keywords.
Paid Social media marketing like Facebook advertising is more passive it is good for sells only for certain products or mobile apps or niche products or special and incentives type programs. Facebook and social media is a pass time for people. It is there personal entertainment space. it is passive marketing strategy.
For advertisements to convert you can go at it in one of two ways have a budget and know that a lot of clicks will be looked at and not taken seriously but a specific amount of those click will convert say you spend $500 on ad for a lawn maintenance special for the month and you target home owners.
Sounds good but about 70% of your target will click on it leaving only 20% who take it seriously leaving you 2-5% who would actually convert on the add and become a new client cash in on the deal.
Just imagine for a minute!
If only 100 people clicked your ads you would have made about 5 leads if those 5 leads where at $25 a piece you would only make $125.00 bucks and spent $500.00.
Or if you pay by the impressions you will get thousands of people to see your ad but your taking the chance of wasting all your ad spend people don’t get on Facebook to get deals on their lawn getting cut.
But if you have a good trusted brand and offer something to attract people to come to your site and your main goal is to build and email that will eventually yield some new clients then Facebook would be perfect. Social media is all about building a brands trust and credibility.
The way people work
The truth to follow here is that people have a pack mentality understanding the human psyche is important. When we are in social settings we tend to like and agree with things the people we follow like and agree with. So, knowing this if you become the alpha of any group things you do or say will be agreed upon.
Unless you directly ask for it to be questioned. And those who ask the questions to retain this position and power of people. Basically, because questions put thoughts in people’s heads and by asking even if someone else thought about it you did it first which makes you an alpha.
The important thing about social media is that it elevates the old way of marketing. We now have a tangible way to connect with people and an opportunity to actually hear what they want, what they think, and how they feel about products and content.
Now that we have access on this level and don’t have to create focus groups in marketing the question where do we gather data? and how to refine and use this type of data to benefit and grow your content or web presence.
One way is to use some techniques I developed that involve persuasion. Say you put out a piece of content and qualify the content by asking question and using calls to action for users to leave comment on their opinions.
Let say you ask them is they feel bitcoins are really safe and have a future. This type of question would create all kinds of opinions. what you do is look for the answers that talk about the doubts based on the question.
This gives you a platform to build some new content to prove them wrong in a sense and do a research to elaborate on a new piece of content, product, or solution that will entice people in their doubts that were expressed in the comments.
The same is true for the positive question what people feel they like about bitcoin and how confident they are.
Remember you are building content and solutions for people asking relevant questions based around building up your content value.
When it comes to people here are some tips that will help you.
Provide value at every angle. The more value you provide the more people will respond to you.
Ask lots of question. With the intent on using the answers to give people what they want or offering them a solution.
Offer an experience connect and connect with people. Learn how to build experiences if you can master this many people will follow you and want to listen to what you have to say.
Change the environment changing the environment through content and solutions understanding this can create different behaviors.
Always make an impression. You should treat every objective as I where a first impression every time you build or write something do it as if you where trying to make an awesome first impression because the fact is even known you have a solid following new reader will always find you content make sure it stands out in a big way.
Find the peoples influencers every niche and business have people that sit at the big boy’s seat at the table make sure you identify who these people are. You then study what they do and elaborate or do similar work, but do it better think of things they missed or add more or even sometime less.
Here are some tips to help you grow your following and connect more people
Use over 10 hashtags on every post.
Make sure to respond to comments at least 3 times per article or post.
To gain more followers find the influencers followers and add them or share your content with them.
Make Sure to share your links across as many platforms as you can daily.
Be consistent once you gain traction with content don’t lose your momentum it is always hardest to start but once
the start s over you’ll be driving.
The way business online works
I am glad I got to share this with all of you and hope it helps you out. I want to let you know what you can expect from me on a weekly basis here on SteemIT as I grow my presence and develop my own niche on this platform.
I will be sharing information based around all the 5 truths (pillars).that have been guidelines in my journey and what I have learned from mentors and other successful people.
I will be actively engaging daily basis with everyone who joins me I will also be sharing post I read that I find will help my viewers and in hopes people will share and use my content.
I Also want to invite SteemIT users only to become apart of a mastermind group for SteemIT only. That will require people only to briefly identify their business and true goals and create a space where I will be glad to answer questions and provide resources.
As well as any one in the group will be able to as well. I want this group to open to helping each other selflessly and become a true resource. My way of giving back but also a way to connect with others who are serious about becoming financially free and successful.
I will be live every Thursday evening at 6pm eastern to answer any questions about SEO digital marketing and more with the million-dollar surfer!
Some of my more technical skills and aspirations.
Technology is where I spend most of my days while I am not at the beach. being that I wrote this specifically for SteemIT this is what I know and can contribute
Web 3.0
I'm a big advocate of decentralized see the entire open web. I have three other channels for you too that relate to several aspects my business. One of them being a political Channel more or less.
I tried to stay in a neutral position but it's hard when it's evident that there are people and factions who are bent on destroying and taking over this world socialize it.
Which I am not a fan of not a huge fan of globalization and I'm not a huge fan of communism with that being said.
Decentralization is a big step into setting ourselves free from the tyrannical clutches of deep state oppositions. I'm involved with several web applications all based around solidity, ganache, Angular, web3 and TensorFlow, foundation.
I'll cover machine learning in more detail on the next section but when you connect machine learning with the new wife through technology is just unparalleled what can be achieved.
See before the web used to be decentralized everybody bought their own servers and store their own data this is just the way of the world it wasn't till after. Dot-com bubble studying for meaning centralized web applications and SAAS (Software as a service) applications.
Here is a list of problems by which a centralized internet has brought us.
• It gives centralized applications to much power
• We don’t have control over our own data
• We have no say in how it is used
• It shrinks the economy
• it only benefits the corporate fascism.
But we as creators, innovators, users now have the technology and now have a new Choice, new options, to take it back and be decentralized.
What must we do for this to work?
we need to develop full on solutions to replace the current infrastructure of social media and paid applications with decentralized applications. right now, we are in the development state of creation in the next few years we can all be tied into our own nodes that let us experience all kind of new worlds online.
The census of decentralization
• The Use of a proof algorithm to maintain consensus (like proof of work).
• Distributed Hash Table to store data.
• Blockchain for app level constructs (usernames, status updates, high scores, timestamps).
• DHT + Blockchain since blockchain solves the major security issue of DHTs (not forcing nodes to trust each other on the validity of data.
• Smart Contracts (crypto economically secured code)
IPFS the new HTTP. With IPFS this is all possible.
There are many frameworks available for WEB 3.0 such as solidity, Ganache, Web3.js etc. But IPFS is very special. It is A peer-to-peer hypermedia protocol to make the web faster, safer, and more open. There is no crucial point of failure so no more worrying about the server going down and wasting valuable time.
No 3rd party middle man for files. Media and content load instantly because the connection is A to B and loads locally through an encrypted node. DDoS attacks are virtually obsolete.
And you have full decentralized control that belongs to you and not some fat data whore company that sells every single button tap and personal image to creditors and foreign entities (Facebook, Twitter, Instagram). Bringing value and capital generation closer together.
AI Machine Learning & Deep Learning
Machine learning takes some of the core ideas of AI and focuses them on solving real-world problems with neural networks designed to mimic our own decision-making.
Deep learning focuses even more narrowly on a subset of machine learning tools and techniques and applies them to solving just about any problem which requires “thought”—human or artificial.
Natural language processing, computational neology, computer vision, robotics. Companies like Facebook use machine learning systems do to both detect and recognize faces.
IBM Watson uses machine learning models to diagnose cancer. These are all just examples of machine learning being used everywhere.
What is a linear regression? It is a well understood algorithm in statistics an machine learning. It is a technique. Using mass displacement data points.
we can model Linear regression is a linear model, e.g. a model that assumes a linear relationship between the input variables (x) and the single output variable (y). More specifically, that y can be calculated from a linear combination of the input variables (x).
When there is a single input variable (x), the method is referred to as simple linear regression. When there are multiple input variables, literature from statistics often refers to the method as multiple linear regression.
Different techniques can be used to prepare or train the linear regression equation from data, the most common of which is called Ordinary Least Squares.
It is common to therefore refer to a model prepared this way as Ordinary Least Squares Linear Regression or just Least Squares Regression.
About Deep Learning
Deep learning is a form of machine learning that is inspired by the structure of the human brain and is particularly effective in feature detection.
This technique involves feeding your model large volumes of data, but it requires less feature engineering than a linear regression model would. How does this translate to real life? "If you’re looking at classifying images for a cat, you’ll have to feed your data set with a bunch of images of a cat.
But you don’t necessarily have to say that a cat is something with cute ears or whiskers,” explained Verizon Wireless Data Scientist.
Combining Deep learning AI and Blockchains
Combining decentralized web3(blockchain technology) with AI deep learning. We can build block chains with self-replicating content images or media. We can build networks based on the learning models, we could find the best talent for a given project online based on search experience data and analytics.
We can use transfer learning using the knowledge gained from one problem to solve another problem. Even deeper encryption models to secure automated AI hash functions. The 2 technologies are the forefront of the new wave of technology in the present.
The main benefit that first attracted me beside immutability and Big data learning is the essential fact that now we must rely on the trust of the AI on the closed big-company centralized networks and applications. Blockchains can turn the tables to instill trust that is just not there for example.
The closed nature of big-company AI means society must put its trust in “black boxes.”
Let’s look at how AI works to help make this clear. There are three layers that are essential
The data repository
The algorithm/machine learning engine
The AI interfaces.
Reasons why we can’t trust in letting centralized AI make decisions on our behalf.
The integrity and security of the data (are the inputs accurate and reliable, and can they be manipulated or stolen?)
The machine learning algorithms that inform the AI (are they prone to excessive error or bias, and can they be inspected?)
The AI’s interface (does it reliably represent the output of the AI and effectively capture new data?)
Conclusion
I really hope everyone got some value from this article if so please share it there is more to come I have several segments lined out.
I want to talk and engage with all of you that have ideas or maybe who want to hear some of mine to work together to build an awesome future out of the new leading technologies. I also want to help anyone trying to get a business going and help by networking to build social and online presence.
I started a new Facebook group this year that I am only going to extend to here. Every member has to give every other member reviews for their business in google there is a form to be filled out and anyone for this year who is on STEEMIT is allowed to join and get tons of free reviews for google, yelp, home advisor, etc.
Also, if any one has any ideas or want to know about specific topics when it come to AI machine learning, decentralized apps, SEO, marketing, business or anything that is in my spectrum please leave a message I will be sure to get back to you fast.
I believe in STEEMIT and the decentralized web more than I believe in the power of regular social media. And right now, we are all at the recipient of the beginning of a new revolution in innovation.
I will be blasting content every week and talking about other technologies such as augmented reality and VR plus of course web3.0 and SEO. I have a podcast on vibe2digital.info that is some self-help. Mentoring guidance and life hacks.
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