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Quality is still the choice that for everyone is not quantity. This principle applies to jobs in developing its business. He focuses on developing computers with guaranteed quality and satisfy consumers. So he does not need to waste energy with many items of products that will meet the market. Consumers will be confused with the many options are fairly standard. Another thing with the fact there is only one brand of similar goods with a qualified quality that is not owned by other products. In the end all consumers who are concerned with quality will certainly choose the product. There is no other reason, except quality assurance. Principles Always Prioritize Quality Not Quantity is what makes Apple and pixar that led by Jobs to be the only quality assurance brand. Everyone in the world no doubt brands made by apple and output 
