Ever wondered how to make LinkedInās algorithm work for your job search? Hereās the step-by-step strategy I use to help clients land opportunities in their dream roles, industries, and companies:
š #Step 1: Profile Optimization
A polished LinkedIn profile is your digital handshake.
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Craft keyword-rich headlines/summaries to rank higher in recruiter searches.
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Highlight measurable achievements (not just duties) to showcase impact.
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Align skills/endorsements with target roles to signal relevance.
š¶ #Step 2: Algorithm Engagement
LinkedInās algorithm prioritizes active, relevant users.
- Share/comment on industry content to boost visibility in your niche.
- Join targeted groups (and engage meaningfully) to appear in key networks.
- Follow ideal companies to trigger āOpen to Workā suggestions for their recruiters.
š¤ #Step 3: Strategic Networking
Your next opportunity often comes from a 2nd/3rd-degree connection.
- Identify ābridge contactsā at target companies for warm introductions.
- Personalize connection requests with shared interests/goals.
- Engage hiring managers by contributing insights on their posts.
šÆ #Step 4: Job Feed Mastery
Donāt just find listing - influence which ones surface:
- Apply via LinkedIn to reinforce algorithm signals about your preferences.
- Set alerts for āhiddenā roles (e.g., newly posted or niche positions).
- Analyze application metrics to refine search terms/strategies.
š #Step 5: Continuous Refinement
The algorithm rewards consistency.
- A/B test profile versions based on view-to-application ratios.
- Adjust engagement tactics if job alerts become less relevant.
- Leverage LinkedIn Learning (certifications boost profile authority).
Why This Works: LinkedInās algorithm prioritizes users who demonstrate consistent intent and specialized expertise. By strategically aligning profiles, activity, and applications, you can transform passive scrolling into targeted opportunities.
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