SEO stands for Search Engine Optimization. It’s is mainly optimizing a website for search engines (Google, Yahoo, Bing and others):
• planning and building up a site to rank well in web index comes about.
• enhancing the volume and nature of the activity to a site from web search tools.
• advertising by seeing how to look calculations function, and what human guests may seek.
How Search Engine Works?
Search engines perform in different ways in order to deliver the results. Crawling - It is a Process of finding all the web pages those are linked to a website. This task is performed by a software which is called crawler or spider:
Indexing – It’s a process of making the index for all the found web pages and storing them in a huge database from where it can later be fetched.
Processing - when a search request comes to the search engine then the search engine processes it.
Calculating relevancy - it resembles that there is more than one page contains the hunt string, so the internet searcher begins figuring the appositeness of each of the pages in its list to the pursuit string.
Retrieving results - the step in search engine activities is retrieving the best-matched results. Mainly, it is nothing more than displaying them in the web browser.
Ways of website optimization
On-Page SEO - this is one of the most important techniques which include good keywords selection, providing the keyword clustering, adding keywords on correct places, good content, giving the proper title to every page, etc. You need to pay attention to keywords density, title and metatags optimization, anchor text.
Off-Page SEO - the main off page SEO technique is link building, increasing link popularity by blog posting, directory listing, link exchange, etc.
There are two types of SEO techniques
White Hat SEO – techniques that search engines recommend as part of a good design.
Black Hat SEO - this are techniques that search engines don't approve. These techniques are also known as spamdexing.
Now, you have to learn how to optimize keywords, how to optimize title, alt, anchor, metatags, and other text from the viewpoint of SEO. You also have to learn the importance of having good content on your website. These all point will help you to make your website rank high.
Now, you have to learn how to optimize keywords, how to optimize title, alt, anchor, metatags, and other text from the viewpoint of SEO. You also have to learn the importance of having good content on your website. These all point will help you to make your website rank high.