Hello and welcome to PodinaTutorials.com new blog post. Today I am going to write on KIND ADS. This post is for contest sponsered by @originalworks.
Contest Link
https://steemit.com/crypto/@originalworks/270-steem-40-bonuses-sponsored-writing-contest-kind-ads
Today we'll make a review on the project KIND ADS an advertising platform that serves user friendly ads without taking any middleman fees.
The KIND ADS protocol enables publishers to market directly to their audience in a less instructive fashion using more natural communication channels like email push notification and chat eliminating the need for annoying and instructive display ads. Additionally applications built on top of the kind dance protocol can provide users with a global opt-out list then able users to be compensated if they do choose to receive marketing messages. The problems they set out to solve using this platform are focusing around the four primary players in the kind ads ecosystem .
• Users
• Publishers
• Advertisers
• App partners
Each of these ecosystem participants are poorly served with the current status called ad networks data monopolies and display ads to be more precise user data has become commoditized and despot and salt with little regard for privacy relevance or effectiveness while there are regulations that provide some protection these laws can often be quite hard to understand and in many cases impossible to actually enforce publishers find it difficult to make money from their traffic the most effective way for publishers to drive traffic is by building a following whatever is the email push notification or otherwise publishers also know firsthand that having a direct line of communication with a subscriber is once more valuable than just having a visitor to a single page from their website. that's why so many publishers attempt to convert visitors to subscribers because in the long run each subscriber is going to be worth substantially more than a typical visitor because a subscriber has opted into direct line of communication however there is a disconnect between the effectiveness of subscriber for a publisher and the effectiveness of a subscriber for an advertiser the publishers issues for KIND ADS comes down to two things first publishers have no way of signaling to advertisers the true quality of their subscriber lead base there is no straightforward way for advertisers to distinguish between publishers who have a high-quality subscriber base from publishers who have low quality.
Second there is no widely used platform where publishers can easily sell access to their subscriber base to advertisers with displays advertising there are major centralized marketplaces where advertisers and publishers can interact without establishing prior relationships. The advertisers on the other side contacts is the most effective ad for months at scale most advertisers are forced to rely on banner and display advertising rather than taping into the effectiveness of publisher subscriber base, because they have no way of sorting the good from the bad in certain industries where conventional values are very high there's a good deal of lead buying selling that occurs however even in these niches where buying leads can be profitable for an advertiser a symmetric information between the seller and buyer of leads causes the classic economic problem of adverse selection.
This in turn causes a vicious cycle of declining lead quality and lower prices until we end up where we are today where lead subscribers are commodity objects that sell based on having the lowest prices.
Last but not least the app partners can't scale without building a marketplace in the current landscape a technology providers who innovate and develop new communication messaging channels face significant barriers to success the most acute of which is reaching the tipping point of adoption where they can become profitable even in cases where these new communication channels are like and preferred by early adoption users a technology providers are met with the difficult task of attempting to get major publishers or advertisers to adapt new technology.
Ultimately it doesn't make sense for publishers and advertisers to tap into new channels until there are enough users who are active and respective to these channels but wedge spread user adoption is extremely difficult to attain without the backing of major publishers and advertisers another were familiar with the problem. let's take a look on the kind of solution the vision of the lead change foundation which behind the current ads is to build a better bridge between publishers advertisers users and application providers KIND ADS has been in development for over a year with a focus on lancing a decentralized push notification network and onboarding and engaged set of publishers and advertising the lead Jain foundation believes that push notifications one of the highest converting ad formats and has the potential to help publishers and dramatically more income. There content while annoying users less than traditional displays and pop-up ads their team is consisted by three members and eight advisers no additional members are listed here which is a bummer looking at the top three executives.
We found Sal de Medeiros who is the co-founder of an PBR International Ltd an agency that helps large corporations with their digital marketing needs the CEO, and second co-founder of KIND ADS is Raphael Marin. Raphael is the co-founder and director of operations at an MPB our International Ltd a third on the executive list is Jaime Sansa, the CEO of the company Jaime is a full-stack developer he is an IT professional and entrepreneur with more than 20 years of experience previously he was employed by Microsoft now I would like to mention that nail patel is involved into the project as well as advisory for those who are not aware he is one of the top influencers in the web and it is positive for KIND ADS to have them on the team.
Overall I can say that the executive team has the experience needed but where are the rest of the employees, I'm pretty sure that there's more people involved into this and that is the three top executives we just need to know who they are also there is no LinkedIn direct connection provided on the website so we can check further on those individuals I did what I had to do it the old-fashioned way take their names go into LinkedIn and search to mention here that their platform is up and running I played a bit around it and if you have a website you can verify it and run ads into it.
Post will be updated more in future.
Contest Link
https://steemit.com/crypto/@originalworks/270-steem-40-bonuses-sponsored-writing-contest-kind-ads
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