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Hey guys,

I’ve got a really interesting new project to review today called LeadRex, which is looking to disrupt the way in which businesses attract customers through online advertising, by leveraging cutting-edge artificial intelligence and blockchain technologies.

Quick disclaimer: this project, like all I review, is new to the scene and is still under development so please always do your own research. Also remember this is my opinion and not financial advice; my content is for educational and entertainment purposes only.

Let’s jump into it.

The total costs of internet advertisement is growing yearly, but is becoming less effective using traditional methods. Even so, research indicates that the cost of internet advertisements surpassed television advertisement in 2017 and this trend is continuing. There is only one option: internet advertisement requires innovation.

This is where LeadRex are looking to disrupt with their decentralised solution. LeadRex are building a cutting-edge advertising platform built to effectively attract targeted customers, utilising their state-of-the-art self-learning artificial intelligence, and blockchain-based technologies.

Through the use of superior technologies LeadRex is hoping to provide more effective results for businesses attempting to attract customers, whilst cutting the costs required to do so.

INTERNET ADVERTISEMENT CHALLENGES

Internet advertising is facing a plethora of challenges. Private businesses, organisations, and even large corporations face an uphill battle to market effectively using increasingly ineffective online advertising methods. The digital landscape is rapidly evolving and following its pace is very difficult, yet critical, for effective marketing.

The first major challenge regarding internet advertisement is the problem of rapid generation: websites keep multiplying rapidly. Hence, finding opportune websites to advertise through routinely requires extensive research and ties up valuable time. Ad-blockers equally pose a huge challenge to advertisers; many advertisements do not even reach their intended targets as they are inherently prevented from even appearing on the screen. Therefore, even after spending ample precious resources on the advertisement itself, actually ensuring an audience to view your advertisement in another matter altogether. Rising internet advertisement costs poses another challenge- as the cost of internet advertising increases yearly, the viability of the business or organisation’s operation is reduced in turn.

Lastly is the more tricky challenge of elusive audiences. In the current digital landscape, a user’s online experience is so vibrant and varied that traditionally effective online content such as articles and brand videos are no longer given the attention they used to be given. The bottom line is that internet advertisers have to find more intelligent ways of attracting users’ attention. Throwing money at the problem without a new approach is pointless.

SOLUTION PROVIDED BY LEADREX

LeadRex is a platform built using cutting-edge blockchain and artificial intelligence technologies, in order to effectively disrupt the stale advertising space in its current form.

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AI is a critical element of the LeadRex solution, especially important regarding the delivery of advertisements to online viewers; the platform’s AI analyses the advertiser’s requirements and effectively identifies their target audience. Hence suitable audiences in line with the business plans/model of the advertiser are easily located. Additionally, blockchain technology provides an efficient, transparent tokenised framework on which to build the LeadRex solution.

The platform houses various inbuilt features to allow users to be able to easily create and implement an effective next-gen advertising campaign. The solution hosts excellent custom software which can help customers create attractive and unique sites and banners for advertisements and promotion, as well as a contextual ad module for deciding upon maximally effective templates.

One particularly notable feature is the cabinet analysis tool. This complies and analyses information about previous ad campaigns which it uses to advise customers- therefore the solution will inherently improve over time.

TEAM & TOKEN SALE DETAILS

The LeadRex team is made up of a team of experienced and well-seasoned individuals. They include Alekjander Mamasidikov-founder, Anton Skripka-COO, Oleg Tarasov- CCO, Igor Korjakov- CTO, Alexander Babushkin-SMO, Konstantin Skulkin-Support Specialist, Aziz Yusupoo-Art director, Abdulnesir Tursunov-Business developer, Deni Skrinnikov-manager, Evgeny Efimov-community manager and a host of other personnel with vast knowledge of relevant industries. Individual team member descriptions can be found on the Leadrex website.

The Leadrex platform will utilise its own ERC20 token, the LDX utility token. Leadrex are currently in the process of holding their staged token sale, more details of which can be found on the Leadrex website.

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CONCLUSION

The digital landscape is continually growing and evolving. As this happens, more challenges continue to emerge for those looking to implement effective internet advertising campaigns; an innovative approach to the problem surely needs to be developed if progress is to truly be made.

A comprehensive AI powered solution that mitigates the traditional challenges, if implemented correctly, could go some way to addressing increasingly ineffective online ads.

I will see you guys again very soon for another in depth project review!