Chipotle has recently announced that they are going to launch a game referred to as Buy The Dip that is going to give away thousands of dollars in free cryptocurrency.
Chipotle is one of many companies that have turned to cryptocurrency for one marketing scheme or another. Is this one going to entice many to place an order? The game can be played at www.chipotlebuythedip.xyz
"We want to build the next generation of Chipotle fandom by connecting with the Web3 community," - C. Brandt, Chief Marketing Officer.
This comes after the company previously decided to start accepting cryptocurrency at stores through a partnership with Flexa.
Burritos or BTC?
It isn't only BTC that customers are able to pay with but they can use other cryptocurrencies too by using the Flexa app to pay for the food. This also isn't the only marketing strategy that the company has engaged in with cryptocurrency, they've done it before. We can expect more companies to start doing the same even if things have taken a dip that might have pushed many out of the market over the last several months.
pics:
pixabay
sources:
https://www.theverge.com/2022/7/25/23274297/chipotle-bitcoin-buy-the-dip-flexa
https://news.bitcoin.com/chipotles-buy-the-dip-game-plans-to-reward-players-with-200k-in-eth-btc-sol-avax-and-doge/
https://www.today.com/food/chipotle-give-out-burritos-bitcoin-national-burrito-day-t213448