You could have won a free bottle of wine worth £70 earlier on this year if you had only read the small print in the privacy policy on this website...
NB they have since updated their Privacy Policy because someone claimed this in May. However it took a good couple of months for ANYONE to pay enough attention to the 'cookies' notice to write in and claim the bottle of wine.
The lucky chancer received a 201/14 bottle of Chateau de Sales, Pomerot, which apparently retails at around £70!
The guy who came up with this scheme was Dan Neidle, founder of the natily named 'Tax Policy Associates' who provide tax policy advice to the public and private sector and partner with journalists to better educate people about tax issues in the UK and worldwide!
Clever Marketing and a Bit of Fun...
I came across this because it made a nice soundbite in The Week, and it struck me as a genious piece of marketing from what I think is basically a one man band (TPA only has one person in it's 'about' page).
And £70 for making national news is defo worth all of the extra clicks TPA are gonna get. I've already instructed my brain thing to mull over similar schemes for my own blog!
Tax Policy... Boring but Important!
NB this is actually a great website, in which Dan goes into a range of tax issues relevant to ordinary people inspired by recent news articles....
I think many many more of us ought to be paying attention to tax justice issues, I say this for two main reasons...
- Firstly, there is no single policy area that is going to affect your quality of more than the amount of tax you are obliged to pay! So knowing about this is crucial.
- Secondly, so many Tories and Corporations are masters at using the limits of tax law to avoid and evade tax, it's REALLY full of grey areas and open to interpretations, such as how blatantly you underpaid your tax, the degree to which can mean the difference between no fine at all and a jail term!
Final Thoughts...
I love little stumbles like this, someone's passion project, side hustle if you like, that's focused and interesting.
I recommend checking out the site!