You are online. You are here for pleasure or for business.
If you are here for business, you need to be seen. You need people to know who you are, what you do and for whom. That, my friend, is marketing.
We all know this. It is one of the five fundamental rules of business:
1. Create value
2. Market value
3. Sell value
4. Deliver value
5. Manage your people, resources and money
So, if we all know this, why do so few of us do it well?
Simple. Because we don’t have a system.
Well, when I say we, I mean you..!
I have a system. It works well. And I am going to give it you you. Here. Now.
I call it the 6L system.
Look. Listen. Learn. Lean. Like. Line.
To market your business online you need you customer to:
1. Look at your business, its products and services.
2. Listen to you talk about your business, your products and services.
3. Learn more about your business, its products and services.
4. Lean on you and use your services.
5. Like your products and services and tell their networks, communities and friends.
6. Line your pockets with money…!
Market your business by getting people to look at your business. Create a presence across all the sites where strong visual branding and awareness are used. Consider sites such as, YouTube, Wikipedia, Reddit, Twitter, Instagram, LinkedIn, Imgur, Pinterest, Tumblr, Quora and Snapchat.
Many customers want to see engaging words and pictures. So show them.
Market your business by getting people to listen to your business. Create a podcast-based presence. Many customers like to hear what you think. They like to hear your industry and market insights. They are assured of your expertise when they hear you talk and explain. Consider services and sites, such as iTunes, Lysbyn, Podbean, Buzzsprout, Podomatic and Soundcloud.
Many customers want to hear you. So talk to them.
Market your business by getting people to learn about your business, products and services. Create articles, white-papers, case studies. Answer questions. Help your customers learn much more about you, your products and services. Think about the sites above. And consider sites such as, steemit, Wikipedia, Quora, and Reddit.
Many customers want to learn about you. So teach them.
Market your business by getting people to lean on your business. Sell them your products and services. And then sell them some more. And then more again. So help them.
Many customers want to buy your products and services. So sell them.
Market your business by getting people to like your business. Encourage your customers to like you, comment on you and share you online. Create a strong social presence and maximise this after sales.
Many customer want a reason to like you and share you with their connections. So give them one.
Now take five, relax and watch as customer line your business’s pockets with money…!
Don’t take five now though. Go and implement the 6L marketing strategy. And get new customers. Grow your business. Make money And have fun..!