This week, Google made available to its users eight free online courses with the aim of helping them to train in digital skills and open possibilities for employment or entrepreneurship.
These courses can be taken from anywhere in the world, under the times of each person and include certificate, an advantage that does not have many platforms in which you have to pay extra money to get the diploma. These are some of the available ones:
- Digital Garage
It is an online platform created by Google with the aim of helping exploit the digital potential of business. It has 26 topics divided into different lessons, each accompanied by informative and fun videos to facilitate the online learning process. Some of them are: opportunities of the online world, how to take advantage of the search engines, display advertising, online store, sell through the internet, content marketing and more. The course, if done in a row, can be completed in just eight hours.
- Google Primer
This mobile app offers short and practical lessons about the world of marketing and business. It was designed specifically for small students or entrepreneurs who want to obtain new skills in the digital world; for example, tools to build a business plan, tips for creating a website, email marketing, content marketing, storytelling, initiatives to improve the user experience on the web, among others. Available for iOS and Android.
- YouTube Creators
The Creators Academy YouTube has a wide catalog of training programs designed for those who are beginning to build their content channel or for those who want to take it to another level. The courses include information on how to make money with YouTube, audiovisual preproduction, videogame channels, music channels, YouTube Analytics, copyrights, live broadcasts, among other topics.
- Machine learning
This intensive course in Machine Learning is one of the most specialized, so previous knowledge is recommended for its study; for example, basic command of algebra, programming concepts and experience in code management in Python. It offers 25 lessons, more than 40 exercises, real success stories and interactive visualizations of algorithms in action. It can be done in 15 hours running.
- Google My Business
Through this tool, Google helps online and physical businesses to stay present in the search engine and constantly update their information with news, photos, promotions, location, etc. While it is not a course in itself, Google My Business teaches entrepreneurs to position themselves correctly online and to interact properly with their clients or potential buyers.
"This platform educates users in the operation of Google's measurement tools."
- Google Ads Best Practices
More than courses, the Google Ads helps are a series of tips or recommendations for users to learn to make the most of the benefits of AdWords. Guides on how to generate face-to-face traffic in stores with online campaigns or on how to choose the right keywords to position ads successfully in the search engine, are some of the ones offered by the site.
- Google Analytics Academy
This platform educates users in the operation of Google's measurement tools and offers them resources so they can make intelligent use of the data they collect. It has three courses in Spanish: one for beginners, another advanced and an introduction to Google Analytics 360.
- Google Cloud Platform Big Data and Machine Learning Fundamentals in Spanish
Through Coursera, the online education platform, Google offers this intensive course on big data and machine learning functions of Google Cloud Platform. Although it has a cost, interested users can take it for free only as assistants. To do so, they must have at least one year of experience in topics such as data modeling, Machine Learning or Python programming.