Currently in various parts of the world breastfeed in public it is a taboo subject; many mothers are expelled from restaurants, shopping centers or other public places by simply breastfeeding their children.
While it is obvious that they are doing their duty as mothers and babies cover a basic human need as it is food, for some this is more offensive to see bare breasts of a prostitute in the street photos of a model without clothes at a newsstand or a young pulling up her blouse in a carnival.
Mothers are forced to look for hidden places where they can breastfeed without being frowned upon; They flee to testers and even public restrooms to perform their maternal task.
That is why we decided to create this campaign, to reflect people on the right of mothers to breastfeed in public and babies to be fed when they need it, without both should be cause for shame, embarrassment or rejection.