The reason for the narrative push is obvious. They want suicide to be more socially acceptable.
We're already being soft-killed by fluoride in the water, horrible additives in our food, lobbyist are fighting tooth and nail to keep GMOs from having to be labeled, we're having a "you're stupid if you question vaccines in the least on any level" thrown at us and I've met people who believe the proliferation of abortion clinics is some sort of positive societal morality and health indicator akin to having plentiful public toilets and brightly lit safe public walking trails.
Read the Georgia Guide Stones. They want us dead and making suicide acceptable is just one means to an end.
RE: Anthony Bourdain, Dead At 61: "Commited" Suicide or "Death By" Suicide?