Filipinos have a way to touch everyone's heart, whether it's for their hospitality, smiles and passion for the family and loved ones.
Heartwarming commercials are what sells in the marketing area in the country. One leading Filipino fast food chain has aced a series of commercials that have gone viral. The theme always centers on LOVE as the heart of the message of all these commercials.
Disclaimer: Make sure you prepare some tissues.
Jollibee Commercials have won several recognitions for their series of commercials:
Coca- Cola has it's own heart-tugging commercials too.
Bench, a clothing brand has followed suit.
And also Manulife, a life insurance company.
Nothing beats a commercial giving you the realities of life that connects the people. It is really a good advertising strategy that a lot of people can relate to. It creates a feel that the companies care about the people and promotes love, positivity, resiliency, strength which the Filipinos really identify with.
I really think these commercials are very effective for me as a consumer and it's a breathe of fresh air to see these kinds more often as a reminder for everyone that life goes on and love is the most important and amazing thing in life.