Linerless labels are labels, which do not have backing paper and sticks on the application of pressure. Its function is to protect the packaged material from air, moisture, and contamination from external sources. Linerless labels possess several advantages over standard labels, which include zero liner wastage that leads to more labels per roll, lesser waste disposal resulting in reduced carbon emission, less storage space & transportation cost, and less downtime in label production.
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Food & beverages industry is a major driver for the linerless labels market. Linerless labels are widely used on packaged food products and medicines. Growing demand for pharmaceutical supplies and environment-friendly labels are the main drivers for the linerless label market. The emerging economies and new food products create opportunities for this industry to grow more. Despite its advantages, the increasing price of raw materials restrains the growth of linerless labels market.
Linerless Labels Market Outlook
Asia Pacific is the largest and fastest growing market in the linerless labels market. This is attributed to the rapid growth of end-use industries such as food & beverages in the region. Growing concerns regarding food safety in China has boosted the packaged food market. In India, the government has allowed 100% FDI in food processing industries, which is expected to boost the market growth. According to the Confederation of Indian Industry (CII), the food processing sector will attract investments worth US$ 33 billion during 2017-27
North America and Europe are dominant markets in the packaged food market which has resulted in digital printing packaging market growth. A growing need for visually appealing packaging to attract youth customers has boosted market. The goals of aesthetically appealing packaging is to reflect the quality of the product. High quality and simplistic packaging designs are preferred by consumers.
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