Ask anybody on any corner of the world, name the best watch brand in the world and the answer you will get undoubtedly the "ROLEX". ROLEX watches are more than just timepieces.They are the best example of why swiss made watches are best in the world.
Rolex was founded by Hans Wilsdorf & Alfred Davis in 1902 AND and in 1908 wilsdorf registered the trademark "ROLEX" and opened the office in switzerland.
One interesting thing about Rolex watches that initially they were tool watches but after 90's they have become luxury.
And here are the reasons which makes the ROLEX watches so expensive:
- ROLEX is globally known as the biggest Swiss luxury watchmaker.ROLEX watches entirely produced in switzerland. And the Swiss has the highest cost of labour in the world.So it automatically makes 'ROLEX' expensive
- Materials are expensive. ROLEX uses that type of steel no one else uses. For example other watchmakers uses 316L type of stainless steel whereas ROLEX uses 904L type of stainless steel which is more expensive, harder, shinier, more rust and corrosion resistant and difficult to work with.
- ROLEX has its own science lab and the purpose of this science lab is to research more efficient manufacturing techniques , research new watches, and the things which may go into the watches.
- Mostly ROLEX movements are hand made & tested
Everything from bracelets to ROLEX movements are assembled by hand.
I mean yes, ROLEX uses machines in the process for sure, but most of the work is done with hands by trained technician.
- It takes one year to make a ROLEX. ROLEX watch are top quality, finishing, beautiful, accurate & reliable.
- ROLEX makes their own gold, all the gold and platinum is made in house.
- "ROLEX IS ROLEX". And have the best resale value in the world, the whole point is if you buy any rolex now, it will last for 100 years, if you really really take care of it.
In the end some facts about rolex:
Did you know that:
-Rolex was the first brand to offer a wristwatch that automatically change the date and day on the dial,
-first wristwatch company to earn chronometer certification
-invented the first waterproof wristwatch upto 100 m.
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