Considering the fact that Progressive Web App (PWA) is a new e-commerce trend that provides users interesting experiences on mobile, many Magento stores have taken significant advantages of Magento PWA to promote their brands widely. If you haven't understood why and how PWAs can help online businesses build up their good reputation, let's find out the answer in this article.
A concise definition of Progressive Web App:PWA is the combination of websites and mobile apps with the aim of taking advantages of both platforms. It approaches shoppers with the wide reach of webs and then engages them with app-like experience (icon on the home screen, full-screen display, accelerated loading speed, push notifications, offline mode, etc.).
PWA requires only a single codebase, instead of building a separate app for each operating system (iOS and Android).
A quick view of PWA's impressive features:- Instant Loading: PWA can load nearly instantly, and extremely fast on repeated visits.
- No Installation: PWA eliminates the hassle of the app stores by allowing users to add it on mobile homescreen in just a few clicks.
- Easy Update: As long as the users are connected to the internet, they can access the most up-to-date content of the app.
- Saved Storage: PWA works on-demand, which helps to minimize data usage on the user’s device.
- Offline Usage: PWA has the ability to cache in all pages and make those available to the users in no time. As a result, the lost Internet connection cannot interfere with user experience.
- Secure Transactions: PWA is more secure than many websites since it is served via HTTPS.
1. Add Your Name To PWA Early Adopters Group In The World
As you might know, PWA is one of the most controversial topics in the e-commerce and m-commerce world today. There are a lot of articles, blog posts, journalists, events writing, mentioning, discussing this technology. Moreover, a lot of people are curious to know what PWA really is and who is using PWA and searching for related information every day.As a result, if you convert Magento website to PWA within this period, there is a high possibility that your company name will appear in many articles as an example of Progressive Web App. For example, Alibaba, Aliexpress, Flipkart, Lancome, Starbucks are outstanding companies are pioneers in PWA development, their names can be found in almost all of the writings related to PWAs.
For large Magento e-commerce businesses, thanks to PWA integration, they can consolidate their reputation worldwide without paying a penny for advertisement.
For small online stores, Magento PWA brings about "one-of-a-kind" opportunity to make the world know their names. Especially, if the company wants to build a dynamic and agile brand image, joining the group of PWA early adopters will make a great contribution to that orientation.
There are two options for you now: to be a pioneer or to be a follower. Would you like to become a pioneer or just a follower?
2. Become More Well-known In The Magento Community
Along with this trend, Magento is applying and getting the best out of the Progressive Web App for Magento 2.3 and above. More specifically, Magento released Magento PWA Studio several months ago. This is a set of tools supporting developers in PWA storefront development and maintenance.
Not only Magento PWA Studio but you can also find a lot of available solutions to integrate PWA in Magento 2 websites from prestigious module providers and service providers such as Magento 2 PWA extensions, Magento 2 PWA themes, or Magento 2 PWA integration services.
Furthermore, there are plenty of tweets on Twitter with the hashtags #magentopwa, #magentoprogressivewebapp, #magento2pwa, #pwaformagento2, which confirm again the great concern of the Magento community for this new technology.
If you decide to implement Magento Progressive Web App for your online business, first and foremost, you will enjoy all amazing benefits of PWA from the faster website, optimized design for mobile devices, boosted rankings on Google search engines, enhanced user experience, etc. Second, your site can be on top of the Magento PWA integrated websites list that will definitely draw huge attention from all members in the Magento community.
3. Overcome All Competitors In Your Niche Market
Clearly, Progressive Web App allows businesses to deliver a great app-like experience, effectively engage and convert customers. If you can invest in Magento PWA development at this early stage, before your rivals can realize PWA's huge potentials, you will gain first-mover advantages.
For example, you can own a positive image and reputation of being a market leader, attract customers of your opponent stores, and turn the unbiased buyers to your loyal customers.
In many cases, creating a competitive advantage and becoming the pioneer in any market is a time-consuming process. However, Magento 2 integration is not one of those cases. In general, it will take only 2-3 months to convert a normal Magento website to Magento PWA.
If you are making a fuss about finding a strategy to defeat your competitors, why don't you try PWA?
Is It A Good Time To Develop Magento PWA?
Magento Progressive Web App is a great option to promote your brand and build long-lasting relationships with your customers. The sooner you integrate your site with Magento PWA the better.
If you don't know where to start, you should consider using Tigren's exclusive Magento PWA integration service. This agency can help you build a successful Progressive Web App at the most affordable price. Contacting Tigren team (info@tigren.com) to get specific solutions for your business.