Marketing theory with various changes in the modern era. I believe that people will not recognize the 4 Ps.
4 Ps is Product, Price, Place, Promotion.
4 Cs the Customer Solution, Customer Cost, Convenience, Communication.
Perspective on the relationship of the 4 Ps 4 Cs.
Product -> Customer Solution to create different products up to respond to the needs of our customers, so in practice the creative products, so the question is what clients need and how.
Price -> Customer Cost Pricing is. Although the manufacturer or seller Usually a pricing But if we consider the whole process and you will find that the price is cheap or expensive. Customers will consider that The actual cost should be much. Then reflected that price. It is reasonable or not, that will vary based on the consideration of each client.
Place -> Convenience something to be said for that. Or distribution channel or not. Are measured by feelings that customers can get comfortable with it or not, and that is appropriate. Forms of life (Lifestyle) of the target group or not, especially with customers who need to make a special significance.
Promotion -> Communication In the promotion campaign or any communication to the customer is what is very important because if you can not communicate to prospective customers then. In view of the customers did not know what to do with the promotion or any campaign.
4 C's customer view 4 P's view of vendor / service provider.
Customer Solution - needs as much as possible Product - products meet the requirements.
Customer Cost - Value / Affordable Price - the price is right.
Convenience - shop at Place - distribution system to distribute evenly.
Communication - profile with complete, accurate, clear Promotion - advertising.
In conclusion, consider the The relationship between the 4Ps and 4Cs suggests that. In marketing operations Although beginning to emerge from. Supplier or service provider But what are the measures that will be successful or not. The customer is judged By building relationships between the 4Ps and 4Cs are found in the customer's perspective, what would be. Important factors that customers take into consideration. And guidelines for the management of each P, however, is essential to help us understand more customers. And ensure that it can respond to customer needs more efficiently. Effective and meets