Dear Hivers

Any inbound marketing campaign must imperatively integrate three ingredients.

Content.

Quality content generation is very important
Inbound Marketing. It is the quality and relevance of the information that attracts buyers to your site and creates brand awareness for your business. At the same time, user-generated content- videos, comments, ratings, blog posts - have a direct impact on the success of your brand.

Referencing SEO

Content that is properly optimized for search engines is that much easier to find. Investing in good SEO is therefore not a luxury. Remember that in more than 60% of cases, the purchasing process starts online. And tomorrow it will be more.

Social media

They amplify the impact of your content: the more content is broadcast, shared and commented on, the more likely it is to attract qualified customers to your site.

How it works ?

Inbound Marketing follows the funnel prospecting process aimed at turning a stranger into a customer. Three highlights mark this course.

Visibility

Since the buying process begins with Google, your top priority is to be seen by future buyers. How? Or What ? By combining the 3 components defined above.

Create content to energize your site. Quality, consistency and frequency matter.
Multiplying the themes and therefore the keywords will enrich your SEO grid.
Invest in social networks to distribute and promote your content.

Conversion

Yet visibility is not enough. We must also stimulate interaction and push for action.

Calls to action CTA or Call-To-Action, too often neglected, are all ways to encourage a visitor to leave a trace of his passage. In what way ? Sign up for a newsletter, request a catalog, download a white paper, follow up on social media and many other tactics that will help you identify your readers.

The culture of contacts the famous English Lead Nurturing. Once your interlocutor has been identified, it is a question of supporting him in his discovery of your products and services. The more directly useful and relevant information you provide, the more confident you will be.

Analysis

Finally, measure, measure, again and again. Otherwise you are walking in the fog.

Measure the impact of each content to rectify the situation and adapt the topics covered to meet the interests of customers; analyze each campaign and each landing page in order to improve the effectiveness of subsequent campaigns; monitor the conversion of visitors - prospects - customers and measure the effectiveness of your actions at each stage.

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