Congratulations! You’ve managed to successfully launch your business and to build a customer base. Starting a small business brought certain benefits, but it’s the moment to grow it and reach more people. It’s the next step, but you somehow don’t know how to start the expansion process. The fact is that many entrepreneurs have difficulties in growing their customer base, from networking to marketing; there are countless tasks to complete. Here we will deliver some of the most effective marketing tricks that will help you reach more clients.
Cross-promoting
You may have heard people speaking about cross-promoting, but you haven’t fully understood how it can help you. Well, all famous companies are relying on this marketing strategy to attract new clients. The method is quite simple, you collaborate with other companies to promote each other. While some companies choose to collaborate with competitors, others prefer to work with businesses from different niches. Cross-promoting is effective if both you and your partners are addressing the same audience, but you are offering different services and products. For example, if you are running a hairstyle studio, you can collaborate with a nail-studio to attract new clients. You can offer discounts for the clients who are buying from you if they also purchase from your partner.
Organise a competition
You may have noticed that more and more companies are running competitions online. Why do they choose to offer free products and services, and gifts? Because contests are some of the best ways to market your brand. Businesses have two main reasons to run a competition, they raise brand awareness and they have the possibility to convert prospects into clients. Make a list with the gifts you afford to offer, and create a contest plan. Depending on the specific of your business, you can offer free products and services, or you can award the winners with other gifts. People love free things, and offering prizes is a great way to encourage audiences to engage with your company. Competitions are affordable to organise and get people talking about your brand for a long period.
Become a sponsor
Associating your name with the one of a popular event is an effective way to attract new clients. Sometimes the best way to get your business out there is to let people know that a new brand is on the market. For example, if you are running a hairstyle salon you can get involved in fashion events by sponsoring them. You can offer your services free if they provide advertisement during the event. This way you have the possibility to show your prospective clients what services you offer, and to let them know how they can get in touch with you. When you are sponsoring events, you should bring some advertising materials on site. Install a pop-up stand in a highly visible place, where people can easily notice it, and get in touch with a professional if they want to find more. Depending on the event you are sponsoring, you can install at the site a display board, a pop-up banner or other marketing stands that offer information about your services and products.
Use social media in your advantage
Social media is one of the most powerful tools to raise interest and to attract new clients. Social media is vital for any type of business when trying to grow your customer base. A high proportion of your audience is looking online for services and products, and if your social media accounts are delivering information on the advantages they will have if they choose you, you have greater chances to convert them into clients. Different social media pages can help you grow your customer base in different ways. Facebook campaigns can help you target certain groups. Instagram is a great tool to show your clients the services and products you can offer, use it as your online portfolio.
Invest in building a decent website
As stated before, when someone needs one of the services you provide, they will use their mobile device or computer to connect to the internet and conduct an online search. So, having a professional website will help you attract clients. Your website is the first thing your clients check when they get in touch with your brand. When they want to find out more about your brand, they will check your web page that it’s supposed to be an informative resource. It’s essential the website be user-friendly because people are impatient and they want to access the information fast. If the site loads slowly or, the details they are looking are difficult to find, they will push the close button and will check the competitors. You don’t have to pay to start a website, it’s important to create it in an intuitive manner, so your clients have no issues when trying to find out who you are.