Omevo is a spam free zone. We don’t allow any of our customers to launch email campaigns that result to spam complaints. However, sometimes an opted-in subscriber may forget that he/she asked to join your mailing list or for some other reason decided to hit that spam button.
We will cover what you can do to protect your IP reputation from being blacklisted.
Solicited Contact List
Have your subscribers go through a double opt-in process. Even though this will take more time for a subscriber to join your list and may result to a lower subscriber growth rate when compared to a single opt-in process, you will at least know that those who have gone through the trouble to join your list are actually eager to receive emails from you.
Unsubscribe Button
Always make sure your email templates have an unsubscribe button. This is usually provided by the Email Marketing provider. If it is not, then you should consider finding a reputable service provider. Other times, users upload their own HTML email templates, in that case the user needs to make sure that either the service provider has the unsubscribe button available, or simply incorporated into your template.
Personalization
Address your customers by their names. Not only will this help you to avoid being marked as spam, it also offers you with up to a 800% increase in conversions. Especially when you include it in your subject line.
Company Sender & Reply-To Address
If you use a major ESP and send email using a personal email address such as paul@yahoo.com or paul@aol.com, ISPs like Google will block your email. Why? Yahoo! and AOL tell them to! The solution is to use your corporate email address or owned domain.
Your reply-to address should be a real company email connected to someone human who your subscribers can communicate with. Avoid using an address like do-not-reply@yourcompany.com. This sends a selfish message to your audience and limits the possibility for healthy two-way communication.
Engaging & Relevant Subject Lines
Spam filters and your audience don't want misleading subject lines. Make sure your subject line engages subscribers and tells them what your email is really about. Avoid spammy phrases like "click here" or "open now" or "act today" or "limited offer". Also, don't use ALL CAPS or too many numbers or special characters.
Email Design
If your emails look cheap or unprofessional, you can come across like a spammer. Check out our email templates for inspiration.
Use Descriptive Text & Not URLs
Spam filters try to block phishing attacks, where attackers encourage readers to click on a well-known text URL that links to a different URL (attacker website). For example, a victim of a phishing attack would see "http://chase.com" in an email but upon clicking the link, they would be directed to "http://attackerwhostealsyouridentity.com". Because of this shady tactic, you should avoid using URLs as link text. Instead, use descriptive text. Every link in this blog post is an example of descriptive text.
Conclusion
Getting past spam filters is a complicated process, but it fundamentally comes down to sending useful email to an interested audience using a reputable email service provider. Beware of anyone who tells you otherwise. They might be out to spam you…
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