Just one careless word is enough to become an outcast on social networks and ruin his company’s reputation. Last time, the network was disturbed by the situation, it happened to PR-director of “Leroy Merlin”.
The scandal was created after the publication of Galina Panina, the company’s PR and GR director, on his Facebook page. A strong, politically correct hint made such a resonance, which will certainly be published in the textbook on PR with the note “you can’t do that”.
A couple of phrases on the personal page caused an explosion, a hurricane of comments, which required the dismissal of the PR manager. The story became popular in the media and was on the top list of all news portals.
As a result, the management of Leroy Merlin, after a long period of silence, apologized for the employee and announced his dismissal.
Another example is the IKEA company. A harmless post on the social network, published on October 16, has angered the female half of the network users. A photo of a puppy sitting at the table in front of a plate with boots and jam, combined with phrases suggesting that they give advice to women on how to apologize to their husbands. Angered crowd split into two camps: feminists and all those who sympathize with them, as well as those who are convinced of the wrongness and madness of the former.
IKEA quickly made an official apology and removed the post. However, the scandal did not calm down, and the discussion remained on the Internet for a long time.
Stories that put reputations at risk are many around the world. This is due to the fact that many people think that their page in the social network is exclusively their own space, where they can express their opinions on hot topics without consequences.
In order to avoid compromising either ourselves or the company, we have collected these recommendations for public relations specialists:
- Keep an eye on balance in publications that focus on work and hobbies.
- Demonstrate the work that will make your portfolio.
- Keep away from publishing illegal information and unverified facts.
- be sure to provide expert comments.
- Avoid provocation, do not enter into disputes, and be restrained.
These advices are simple, easy to follow. They will help you to keep your reputation, and your career in any activity will not be ruined.