Today the topic of links is hotly discussed. After all, a link profile is one of the factors of the site, which should always be beautiful. It also relates to content marketing, because the better it is, the better the quality of the links are.
Numerous studies have shown that links will always work, and search engines will develop with SEO. It is this specialist who should be able to create a reliable and secure link profile. Now for more details. There is a whole qualification of reference types.
By location:
- contextual in the articles;
- in the signature;
- through;
- in a separate block (footer or sidebar);
- poster;
- in the profile;
- in the commentary.
On technical implementation:
- do follow - transmitting weight;
- no follow - not transmitting weight;
- no index - closed from indexing by search engines;
- redirect link;
- links via span;
- links in the form of text.
By anchor:
- with commercial anchors;
- non-anchor;
- mentions;
- text links;
- picture links.
By Source:
- blogs;
- satellite nets;
- forums;
- mass media;
- site catalogs;
- aggregators.
Why is it necessary to use different types of links? Because it allows you to create a reliable and secure link profile. Before you start working on it, you should analyze links from 10 competitors, using, for example, ahrefs.com or another similar portal. Do not learn the work of only one opponent. There will be no qualitative result. Choose the top of the most successful, disassemble their link profiles into components, identify chips, especially those that you can use yourself. Enter the data in the table, which will become the architecture of your link profile.
Criteria and priority for choosing quality indicators of your competitors:
- Theme
- Attendance
- Spam
- Domain authority
Special attention should be paid to the first two indicators. After all, Google prefers thematic links, and people's transitions to them - one of the most important factors that determines demand and popularity.
What should be a good link profile? Let's look at 5 main features:
- Positive dynamics.
Such statistics shows how the site develops and whether it is ready for more traffic. - Lack of spam and commercial anchors.
To prevent your site from getting into the disgrace of Google, use 80–90% non-anchor links. - Security.
Do not use only one type of links, otherwise search engines will easily identify unnatural link profile. - Thematic donors.
The confidence in your domain will be positively influenced by backlinks, which are thematically similar. - Quality content.
It should be in any long-term project. After all, interesting content is able to generate links independently, even without your participation.
What is included in the step-by-step plan for creating a link profile? To look at the details, let's take, for example, the creation of an online store. First of all, you do internal optimization, fix bugs in the project, and start working to capture a prominent position in the search engine. Be prepared for the fact that the site will initially be at zero point. It is ok. Start examining your competitors, choose the top 5 and analyze them.
Next, proceed to external marketing. For a fast return, use contextual advertising, banner networks and other sources of paid traffic.
Particular attention should be paid to the strategy of link building, in order not to harm the site and create a strong foundation for the future. You can write comments yourself or employ people. But the articles should be of high quality, there is no need to be stingy. Choose big industry news for releases.
Such a plan can be sure to work. For the first three months, use only non-anchor links, avoid direct anchors. Carefully use key phrases in the reference text.
We recommend to use these types of links:
- Sponsorship of video bloggers on the YouTube channel.
- thematic bloggers.
- Communities of interest.
- Infographics.
- Opinion leaders.
There will be effective support for you with mentions and links from ordinary people. Bloggers, opinion leaders, articles will provide you with the first referral traffic. Choose only topics that will bring you the maximum profit.
The highest priority criteria for product groups are:
- Categories of products ranking in the top 20;
- Low-competitive areas that need to be analyzed;
- The most marginal topics (through them you select groups of products that will meet all requirements);
- Search for discussions.
The latter is done manually or automatically. The first method is through search operators or social networks and blogs. Similar to the first method - an automatic monitoring system that saves time and scales the work.
Free services:
- Google Alert (for small monitoring, tracks phrases and sends them to the post office);
- talkwalker.com (creates small automatic projects).
Paid services:
- iqbuzzz.com;
- similarweb.com;
- ahrefs.com.
Give attention and write comments. The main secret is its usefulness for people. If it does this, then it will not be deleted. It is possible to write a little, only in essence, to give information. Building a link profile is more important than execution speed.
And finally. If you intend to promote your link to the people, be sure to promote with it the good and useful. Then you will certainly be noticed, seen and appreciated. This is exactly what guarantees the success of any business.