Reputation is the most important factor that affects the decision to cooperate. With the advent of the worldwide information computer network, people can find any kind of information nowadays.
The success of the business mainly depends on the quality of the products, pricing policy, the professionalism of employees, sufficient investment in the company development and marketing. But if you built your work flawlessly, the fundamental obstacle that hinders brand promotion can be a bad reputation.
This applies not only to large companies but also hurts the lives of people who are far from business.
For example, a potential employee’s candidacy may be rejected by noticing a negative on his personal page in a social network.
People who are very sensitive in maintaining their reputation:
- public figures
- companies & brands
- government agencies or departments
According to statistics of a study conducted in 2018, the negative information on the network about a company or product can alienate 94% of potential consumers. Therefore, a separate marketing area that manages online reputation was created; it is called Search Engine Reputation Management (SERM).
The brand reputation consists of the company’s prestige, quality content and positive feedbacks. It can be formed both naturally and by the laborious work of PR campaigns. It is recommended to manage your reputation from the very moment you set up a business because managing a stream of negative feedbacks is much more difficult.
Monitoring can be done manually or using online services such as Google Trends. Moreover, there are many companies, that are ready to do this work for you.
Online reputation management is a crucial daily task for everyone worried about the future of their business.