A New Look for Crypto
Earlier this year, we stumbled on (and were absolutely blown away by) the trailer video for Brave -
Aside from our excitement for the future of BAT, Brave and a better web, we were even more enthusiastic about craft and artful aesthetic of the video itself. It was so different than what we’ve seen before with more robotic explainer videos for hundreds of tokens and other blockchain projects. The Brave animation wove together a compelling narrative for why current browsers have a lot more room to improve and what Brave was offering its users.
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A New Intro to the Sndbox Incubator
The design studio behind the amazing film is Humdinger & Sons. Long story short - we reached out to them to see if we could make one of our own for Sndbox.
We’ve kept it under wraps long enough. For the last couple of months, we’ve been working closely with the creative team at Humdinger to develop a film that artistically explains the offerings of Sndbox’s incubator program and benefits behind the Steem blockchain. After a journey of making scripts, mocking up storyboards, and deciding on custom music styles, the Humdinger team is currently finalizing the animation sequence and beginning voice overs. We thought we could share this news with you all and give you a sense of what’s in store for May.
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The video will be an introductory (~1 minute) narrative about our Steem-powered incubator.
Sndbox and its supporting team have always strived to continuously explore and enhance the way we incubate new content creators, projects, and institutions within the Steem blockchain. We truly believe that this video will be a powerful message for traditional social-media users to migrate to the Steem ecosystem and start empowering their work with cryptocurrency.
Getting Serious about Marketing
With this video, we'll be targeting and recruiting new creative and entrepreneurial talent into the Steem ecosystem. Like the Brave video, "the Sndbox intro" will be a major new resource (for us and everyone) to articulate just how important and disruptive the cryptocurrency ecosystem is becoming. This video is just the start of a very big 2018.
We're opening up applications for Cohort 2 of our incubator next month. And we're going to do it with a bang.
