If you're a Game of Thrones fan, like I am then you're going to really love the new commercial from KFC. It features none other than, Hodor himself! In this parody from his 'final scene', it begins with him nervously waiting for lunchtime ...
This is Genius Marketing from KFC. Chick with Fries, does kinda sound like Chicken with Rice. (Sounds pretty tasty too) ...
If you didn't get it, then you're probably not a game of thrones fan. However, that pool is so large that this wasn't much of a risk. In some ways, it may even cause a few people to get curious about the Hodor connection, and start watching the show.