Most businesses use marketing automation. And more and more marketing decision-makers are planning to increase their technology spend. So, if you are not using a marketing automation software now, you might want to give it a thought.
Marketing automation is a complicated space full of various solutions and features. So, to make your life easy, we have put up a list for you to choose the best marketing automation platform for your company.
ActiveCampaign
ActiveCampaign is an integrated marketing automation, email marketing, and small business CRM platform. It has a powerful marketing automation functionality. Also, it is regarded as a comprehensive solution in the market. The tool might not be good for beginners, or ones with low technical knowledge. But when you do learn the platform, it is kinda powerful.
SendinBlue
SendInBlue built a powerful email marketing tool that transformed into a fantastic marketing automation software. They have some advanced features like reporting and lead scoring. It offers a pretty impressive free plan. You can run SMS campaigns using SendInBlue.
InfusionSoft
InfusionSoft is an old platform that has helped many marketers deliver on customer acquisition targets, leads and revenue. The platform is suitable for small business, and the platform has a good user base.
Autopilot
Autopilot might be the most visually appealing marketing automation solution. It makes messaging, email marketing, and automation platform. Their visual editor is easy-to-understand and fun to use.
Pardot
Pardot is a powerful cloud automation solution that serves big enterprise clients with technical resources and time to learn it. They have many powerful features like lead nurturing, lead scoring, CRM integration, email marketing, and also an ROI reporting functionality.
HubSpot Marketing Automation
HubSpot’s is one of the top marketing automation functionality tools. It is popular in terms of customer sentiment. It has a full growth suite of marketing software, sales software, and support software, all of which can be integrated with free CRM from HubSpot. The consolidation can unleash many creative automation possibilities for your team. With this tool, you can scale your growth and spend less time repeating the same tasks.
Ontraport
Ontraport is a business automation software designed for entrepreneurs and small businesses. It has CRM and marketing automation functionality, and many other features like email marketing, landing pages, ecommerce feature etc. One of the most valuable things it offers is reporting and insights.
Thus, there are many options when it comes to marketing automation platform. The right one is one which suits your business purposes, technical expertise, and budget.