Successful marketing campaigns for ICOs are based on a combination of traditional marketing and PR to develop a community of HODLers who dont sell the coins even in the worst market downfalls.
To be efficient, an ICO marketing campaign must apply a 360 degree approach but key focal points are Digital Marketing., On ground and CRM.
A project should hire an ICO manager who knows which crypto community meetings and occasions you should be present at. This will allow building relations with the right people. By the way, exceptional ICO marketing managers might also have connections to get you into these events at a lower cost. They also know ways to connect with Digital Influencers like Ian Balina, Box Mining or Suppoman, who help promote your ICO to public
Social Influencing - You should have a team of influencers (non star) who spark conversations in the Telegram/Discord/Facebook communities, where there is constant hype/shill/excitement in the community. This constant dialogue, helps gain credibility.
Bounty - To help develop communities, the project should have low cost bounties, which enable investors to answer a few questions, do social tasks - like sharing your ICO amongst peer groups for a small sum of money
Video influencing/AMA's - Do AMA sessions with Social Influencing, preferably region specific so that you increase awareness in a captive userbase
Be honest - the biggest mover is when the team promoting the ICO is honest about roadmaps and project updates. Any false information can lead to drastic fall in the value of the token
These are a few of the steps in which ICO marketing can be done successfully. Hope you liked my post. Pls upvote so that I can continue to create engaging content