When it comes to modern technology, there are two developments that have had a bigger impact on the man on the street than anything else: smartphone apps, and the blockchain.
With a spate of applications making their way into stores and onto phones in recent years, the old adage “There’s an app for that” is truer now than it has ever been.
Blockchains, meanwhile, allow groups of users to add to, subtract from and edit entries into records of information that is, in turn, used to govern cryptocurrencies.
In today’s article, we’ll be introducing you to AppCoins, a revolutionary new protocol that, for the first time, brings App Stores in line with blockchain technology.
If you’re not sure why that’s important, yet, you’re about to find out, in a major way.
Advertising
App developers have long been frustrated by the inefficiency of mobile advertising, and with good reason. With sometimes dozens of stopping points between the developer the user they’re marketing to, the process of receiving revenue can be maddeningly slow for a business hoping to see a return on their investment.
And it’s not just developers who lose out in this process. The more parties brought into a marketing chain such as these, the less transparency there is overall, and the worse the experience for the end user. App buyers need trust in the brand they’re buying into.
For advertising to be effective, it needs transparent.
AppCoin is an advertising standard for developers, using the blockchain to facilitate payments to users for two minutes of interaction with the brand’s advertising. It uses this tech to provide proof-of-attention, storing the information in a comprehensive blockchain database.
It’s this kind of attention to detail that guarantees users and app developers against any kind of mishandling of the information that’s so important to an effective marketing campaign. Some of the potential problems this blending of tech and marketing helps to circumvent include:
- Repudiation of data from parties with vested interests in the campaign
- Double attribution by marketers to inflate the results of an advertising campaign
- The use of fake identities to obscure advertising results
In-app Purchases
Despite what you may believe, today, as little as 5% of smartphone users tend to make in-app purchases. And it’s not just because they’re reluctant to spend money on extras.
AppCoins provides a solution for purchasing and billing digital items, built into games and apps. The entire process is streamlined and fully integrated, with the developer only needing to install it once before it’s ready to go.
What’s more, the integration is fully supported across all app stores, regardless of device or operating system, making it a universal developers tool, across all markets. From games to apps, this is a comprehensive solution to take the extra steps out of the billing process. Users enjoy the benefit of getting to pay for items with AppCoins, either bought with fiat currency or earned through advertising rewards.
Because, ultimately, it’s not the cost of in-app purchases that drives users away. It’s the difficulty of the process, and the extra steps and installations it often takes that make it all seem not worth the effort.
AppCoins overcomes that, effortlessly.
App Approval
As with marketing any other product, what you want more than anything from your app’s advertising, is to create an image of your brand that people trust, without question.
Unfortunately for many developers, the app approval process is something that is difficult to use to their advantage. This is because, on many app stores and download locations, it’s still quite difficult to confirm that developers are who they say they are. Each store is different, and every verification process is unique, so many developers struggle to make a connection with potential users.
Similarly, users miss out on an array of apps which could potentially benefit them in their daily lives.
Built-in app approval ranking creates a trust model among the apps making use of AppCoins. As the platform is universal and not ties to any one particular sales point, it’s a reliable foundation for making a judgement on an app.
Apps are rated as being “trusted”, “unknown” or “critical” according to the record of their transactions, kept and curated on the blockchain.
Conduct Better Transactions, With AppCoins
An app is only as useful as the people who download and use it.
And every developer has looked down the barrel of in-app purchases and thought to themselves, “How am I going to make this work?”
The truth of the matter is, the best way you can turn these kinds of transactions to your advantage is to create an ecosystem of transparency and simplicity. Users want to know how they’ll be spending their money, and on what, and they don’t want to waste any more time figuring that out than they have to.
AppCoins is an open and distributed protocol for App Stores that uses the blockchain to facilitate currency payments.
Want to find out more? Get in touch with us, today, and transform the way you handle in-app purchases.