Let us be honest, most customer loyalty programs are not perfect. Some of them have too many limitations, others are not flexible enough, and some are over-complicated. As a result, neither businesses nor their clients benefit from being part of such programs. Today, when blockchain and cryptocurrencies are blooming, it would be odd if nobody had offered to use secure and transparent crypto token mechanisms to improve the situation. The team of MobileBridge Momentum puts forward their customer retention solution based on blockchain. Briefly speaking, they want to turn your reward points, which are now gathering digital dust, into exchangeable tokens.
Upgrading A Successful Marketing Product with Blockchain
Mobile Bridge Momentum aims to improve the very concept of loyalty programs. They are building upon their own marketing product that launched a year ago and which has already demonstrated potential by being used by global companies. Introducing blockchain is supposed to take it to the next level. The new platform will, on the one hand, help you as its user get the best offer. On the other, shops are expected to see more customers thanks to the Mobilebridge Momentum solution.
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Mutually Beneficial B2C Relationships
MobileBridge Momentum aims to enable retailers to drive customer attention, brand advocacy, and support with their own branded reward tokens. Users will have the opportunity to earn reward tokens by completing specific tasks, helping brands grow their audience and acquire new customers. There are a plethora of options for how the tokens can be used, which include:
* exchanging one brand’s reward tokens for others;
* exchanging for Momentum Tokens (MMTM);
* collecting and saving;
* gifting to other users;
* donating.
This is expected to create a new model of relationships between companies and their customers to the mutual benefit of both parties.
MobileBridge Momentum Key Features
Marketing Platform Powered with Blockchain
The MobileBridge Momentum platform is designed to equip businesses with a better process of collecting and using customer data. The insights provided by the platform allow marketers to get a better understanding of their customers and optimize user journeys, offers, and overall ROI. The information like location, user attributes, and behaviour is also used to enable well-targeted mobile marketing automation.
Momentum Token
MobileBridge Momentum promise to enable businesses to boost user engagement, incentivize brand advocacy, and drive user support with their own branded reward tokens. The tokens can be exchanged for other loyalty points or Momentum Tokens. Businesses will be able to pay for the use of the platform with Momentum Tokens and trade them just like any other crypto.
Competition
Building a loyalty system powered with blockchain is one of the most obvious use cases for the new technology. Therefore, it is not surprising that MobileBridge Momentum is not the first project digging in this direction. Loyyal, Blockpoint, Elements and Loyal Coin seem to be very similar in the function and goals they aim to achieve. However, MobileBridge Momentum does not provide their vision of the competitor environment.
Conclusion
MobileBridge Momentum is worked on by a well-established company. The project represents a blockchain-based expansion of their existing product, a marketing platform which has already been used by several large companies for about a year now. The management team comprises the MobileBridge C-Suites and top representatives of associated acts.
However, there are three things that, as we think, the team should fix:
Non-specific plans on use of proceeds;
Repeated postponing of the announcement of public sale dates;
Lack of the competitive environment analysis.
Overall, MobileBridge Momentum looks like a project worth keeping an eye on.
Links:
Website: https://momentumtoken.io/
Whitepaper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper.pdf
Telegram: https://t.me/MomentumToken
Twitter: https://twitter.com/MomentumToken
LinkedIn: https://www.linkedin.com/company/27210602/
Author: https://bitcointalk.org/index.php?action=profile;u=2049300
Disclaimer:
This review by Bonanza Kreep is all opinion and analysis, not investment advice