THE MOBILEBRIDGE MOMENTUM PLATFORM AND TOKEN

The MobileBridge Momentum platform combines marketing automation with a token-based incentive and reward system. It transforms the way companies do marketing. It incentivises consumers to take certain actions that benefit the brand or retailer, as well as the consumer. The platform covers the entire lifecycle of a consumer; from becoming aware of a brand, to evaluation activities and the actual purchase. It continues to drive marketing activities post-purchase, such as the creation of reviews and the direct marketing of customers to their friends. They in turn help other consumers to validate the brand and strongly influence their buying decisions.

Consumers can earn rewards and incentives centred around three areas; their own attention, business and data, activities in the broader community and activities related to their social network and immediate friends and family.

Our Vision

Introducing decentralised 1:1 blockchain driven marketing

Even in its own right, the current MobileBridge platform is a solution that is gaining great traction in the market and we are looking at strong growth in 2018. Even without the introduction of the MobileBridge Momentum, we expect to multiply our revenue by at least 4-5 times compared to last year.

As the market continues to develop, we will continue to evolve our platform strategically. We have seen in the current version of our platform, that incentivising consumers to take certain actions, using gamification or rewarding customers with discounts or loyalty points has been a very successful and disruptive concept.

Over the years, we have continuously tried to capture the concept of the ‘value’ that we bring to our clients:

• What is the value of converting someone from a visitor to our store or website, into a buyer?

• What can we earn extra when a consumer comes to our store, rather than let them shop solely online? How much is that visit worth for us?

• How much can we save for companies if we help them sell to an existing customer, compared to acquiring a new one?

• What is the value of adding a new potential customer to a companies’ target audience?

• What value do we get out of a positive review? Aa video review?

If marketers could really understand the ‘value’ for a customer’s attention, business, brand advocacy and data insights, they could pro-actively decide what investment they should or could make to realise it. For example, if you know what amount of money you could make on each customer coming into store, you would also know how much you could spend on marketing to get that particular customer into store.

A similar concept has already been successfully rolled out in Google Adwords, where marketers pre-determine what they pay for certain clicks on a search term based on the ROI (return on investment) they expect to receive.

This is a shift in thinking in the industry – currently the only comparable mechanism is a loyalty system, where a consumer signs up and receives a number of stamps, points or other representation of ‘value’ and after a number of purchases, the rewards can be exchanged for goods or a discount. The marketer understands what they have spent on their loyalty program and can hopefully see how much additional revenue it has delivered.

Our Technology Solution

The existing MobileBridge Platform is comprised of:

• Back end infrastructure – cloud-based databases, applications, web interfaces and our big data platform

• MobileBridge Composer – GUI designer for developing personalised campaigns

• API Layer – the interface between brand applications and the MobileBridge platform’s RESTful calls to any 3rd party integrations, e.g. Google maps, push notification services, geofencing and geolocation services

The current technology and infrastructure will be extended into the blockchain to support token-based rewards and incentives, token exchanging and trading, and user control and privacy. These planned enhancements will be staged as outlined in our Evolution and Roadmap.

Technology and blockchain infrastructure

We believe Ethereum blockchain is the right choice to rollout the Momentum Token. We view the Ethereum platform and its solidity-based smart contract capability to be the most mature and enterprise-ready for the client-base we serve. We can see Ethereum has exceptional support in the market and is extremely proactive in keeping the platform secure and operational. Its ability to sustain transactional growth, including the transactions supporting the recent viral cryptokitties phenomenon, is evidenced below:

Ethereum Transaction Chat