Yesterday I wrote a post about how my favourite radio station and the only one I listen to is closing down soon. I've literally grown attached to the radio hosts on the show even though they don't know who I am.
After texting in to the show I was asked on the air to email the blog post to Joe Donnelly, the host. He responded to my email this afternoon before his 3-7pm shift.
I'll miss you too Joe... :'(
This got me thinking about the potential for RADIO on the blockchain.
Can you imagine it?
Currently the interactive relationship between radio hosts and the listeners is pretty outdated. I mean it still works, TXFM happens to be a great station that constantly responds to messages on the air and grants as many music requests as they can without losing the quality of the music they share. They interact with their listeners through their "Cheer or Sneer" program which gives them feedback on the music their listeners like.
As usual with these things their reasons for shutting down comes down to numbers and data. But how much can numbers tell you when you have no feedback on why people are switching off their radios and what makes them keep it on?
SteemRadio
Let's take Steemspeak as an example since many of us here already to tune in to @fyrstikken and guests. If the host of the show were to post a song that's being played or an interview with a guest or a program like the news, then listeners could give direct feedback with the use of their vote to indicate what they like to listen to. This can be done while the show is live and the upvotes received by the post wouldn't be completely random numbers. If the broadcasters found a particular program to be very popular and decided to play it more often, they would be able to see not just how many listeners they gained or lost from this but also exactly who they lost. Everything on the blockchain is transparent and so the data they collect from listeners would be so much more valuable that they could even reclaim lost listeners by checking what their reasons were for tuning in before they stopped upvoting.
Not to mention the new source of revenue!
