Playboy legend Hugh Hefner died naturally at the age of 91 years on Thursday morning (28/09/2017). The future of Playboy Enterprises is now in the hands of his youngest son, Cooper Hefner.
Although only 26 years old, but Cooper has held the position as Chief Creative Officer in Playboy Enterprises. He is also the founder and CEO of the HOP media company, and a member of the California State Military Reserve reserve army.
Cooper was born on September 4, 1991 and raised by his parents, Hugh and Kimberley Conrad, at the Playboy Mansion in Los Angeles, a beautiful home that became legendary as a symbol of orgies.
"When my parents were together, the party was more tame, the party held back to classic and formal style, I believe it was because of my mother's request," Cooper said in an interview with the New York Post.
After his parents separated in 1998, although officially divorced in 2010, Hugh built a house for Kimberley next to the Playboy Mansion. Cooper and his older brother Marston are a year old, living between the two houses.
"When fathers throw a party in the summer and Halloween, the security team will look after us and make sure my sister and I stay inside the house," he said.
Cooper also has two half-brothers, Christie Hefner (64) former CEO of Playboy, and also David Hefner (62), from Hugh's first marriage to Millie Williams.
Cooper now inherits his father's fortune worth 40 million pounds. Like his father, Cooper also inherited the jet set lifestyle. He travels all over the world with Playboy jets, loves to party, and befriends celebrities.
Although often surrounded by beautiful women, but Cooper tethered his heart to actress Scarlett Byrne. Both are engaged in the year 2015. Byrne then appeared in Playboy magazine edition March / April 2017.
In an August 2017 interview, Cooper expressed his sadness at seeing his father grow old.
"It's hard to see him struggling. But I am happy that he is mentally well, "he said.
In his official statement to his father's death, Cooper said, "My father had a special and influential life in pioneering a culture in the media. He is the man behind many social and cultural movements voicing freedom of expression, human rights and freedom of sex. "
Taking full responsibility for the company his father left behind, Cooper was optimistic about his plans for the future.
"Every great movie has a sequel, the same thing can happen to a great brand," he said in an Instagram upload.