According to pollsters 32% of small companies will increase spending on technology over the next 12 months — and 95% say technology is important to running their companies, ranking above HR, training or marketing.
Startup businesses, in particular, rely heavily on technology. In poll, 73% of companies in their first year of trading said IT was very important, against 37% of more established firms.
Small Business face more unique challenges in the insurance industry than other agencies might. Between selling new lines, staying in front of clients and meeting with prospects, agents in small firms do not have time to create and distribute valuable marketing materials to clients and prospects.
Having a technology solution at your agency can help level the playing field. “You’ll be able to play with larger agencies,”The benefits side of the insurance industry has been quicker to adopt technology solutions than the property and casualty side of the business.
Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start. For tips on utilizing technology to better your business.
Here are my best strategies, digital and off-line, to market your business while ultimately saving you money!
Set a Goal and a Budget
Pay to Play
Capitalize on Google’s Local Offerings
Champion One Social Channel
Email Marketing
Publish a Blog
Do Keyword Research for SEO
Share Your Knowledge
Survey, Listen, Learn
For More Information visit Source: Six Steps to Stronger Security for Small-to-medium-sized business SMBs