Young people today are starting to glance at cravings as YouTuber. This type of digital activity is considered to offer styles according to the times as well as easy to drain the money coffers. Simply immortalize your creative ideas and upload them to YouTube, the potential for earning money is open.
Being a YouTuber is thought to bring wealth, but you need to rethink. Make no mistake, you will not always get rich with YouTuber. Quoted from The Next Web, Wednesday, March 7, 2018, a study by Mathias Bärtl, professor of Offenburg University of Applied Sciences in Germany, supports the hypothesis.
The results of that study, only a piece of YouTuber who became rich and abundant money. The study notes that only 3 percent of popular YouTubers can earn US $ 16,800 or Rp240 million annually, through advertising revenue. The income figure is just a little over the poverty line in the United States, which is US $ 12,140 or Rp173.4 million per year. That is, referring to the US poverty line, the majority of YouTubers are still 'poor'.
Their 'king and queen' YouTuber, according to the Bärtl study, produced more than 1.4 million month viewers. While the majority of YouTubers, ie 96.5 percent of creators on Google's platform that never generate income above the poverty line.
The picture of YouTuber to become rich is getting tougher. Based on the facts of the popular London marketing firm The Goat Agency, the average ad rate that generates for YouTuber is about US $ 1 per 1000 views. As for the fact, according to The Goat Agency data, the majority of YouTubers only get less than that average, in fact the majority is only a third of the ad's average revenue.
Getting money from YouTube is getting harder now, as YouTube changes monetization policies on its platform. Google's video platform is tightening rules to be able to harvest money on YouTube.
In its new rules, to be able to monetize, YouTuber is required to have customers in over 1,000 subscribers, with 4 thousand subscribers in the past 12 months. This new rule overrides the old YouTube monetization rule, which YouTuber should have at least 10K views as long as creating a YouTube channel. If you can meet it then YouTuber can join the YouTube Partner Program and monetize the content.