The Augmented Reality (AR) and Virtual Reality (VR) worlds explode with new technologies and developments. Companies and individuals jump onto ships, looking for new and innovative applications of this powerful technology.
The world was first captured by the power of AR with Pokemon Go, a mobile-based AR game caught all over the world. VR has become a potential reality for some time, but the hardware is expensive and graphics are bad. Now these two issues have been solved by going into the cheaper hardware market and fantastic graphics.
The problem, however, is content. It's a bit complicated to generate content for AR / VR applications as it requires a lot of skills and hardware. Every app developer is forced to film their own 3D objects, creating a barrier that's really big enough to get into the mainstream.
The idea that makes the App Store so popular is the ability of anyone who can generate code to create apps that might be viruses. With AR / VR, that possibility is hindered by the need for content.
Cappasity offers a database of 3D image content and other content, which can be accessed either for rent (via remote access) or purchases (can be downloaded completely). Content solves the problem for AR / VR mainstream adaptation.
Blocking infrastructure
Сappity is the first platform that utilizes Blockchain infrastructure to create, rent and sell 3D content. This approach ensures the storage and exchange of decentralized and untrusted copyright.
Based on the smart and blocked EOS Blockchain architecture contract protocol that scales millions of transactions per second, the new decentralized platform is designed to empower users to protect and transfer their copyrights.
Businesses, app developers and others can access and use the content with a small up-front cost. Furthermore, the company provides a quality system for users to create movies and create their own 3D images easily, share them with other users in the ecosystem, and benefit if they want it through a token - called AR Tokens, or ART.
Ultimately, the need for 3D content will continue to grow but the huge set up cost for 3D image creation will drive businesses to third-party solutions. As Capacity sees, applications are endless as the business world begins to understand the power of such content.
One industry where 3D content is already used for great effect is e-commerce. For online-based stores without physical outlets, 3D models are the only way to give customers the ability to check items before making a purchase decision.
Customers interact with 3D products in the same way as the original. They see them from all sides, look at the details and better understand what they are going to buy. Such deep experiences are important for e-commerce and result in higher conversions and lower product returns.
The billing system is decentralized
Cappasity plans to publish its own digital token, named ART, which will provide a decentralized billing system where clients and creators can have access to 3D images in a content-sharing ecosystem from around the world.
The value of ART will grow exclusively with the growth of the content ecosystem, as transaction costs have been eliminated using the EOS platform. Content creators will be able to get ART by uploading, storing and selling homemade 3D content. Token sales are scheduled to begin in mid-September.
With the rapidly growing AR / VR world, Cappasity is well positioned to flourish. The desire for high-quality 3D content with low entry costs will only continue to increase, and companies that can provide such content will be ready for huge growth potential.
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