Much as it is tempting to imagine that our cost of living crisis is a result of Brexit or Putin, the actual reality is that it is global.
Think of it like a seismic charge detonating in the form of a pandemic. And then the financial reckoning as a shockwave. Nobody is quite sure what the damage will be or which buildings will be left standing.
"But what about me?" I hear you cry. But everyone else is screaming that too.
This is the flaw in Rugged Individualism. If you hadn't already identified that flaw during two years of pandemic? Well, here cometh the next lesson. We will all do more with less, because we have no alternative. We will all cut down, because interests rates will rise so we will have no alternative. In 2007 we had Gordon Brown and quantitative easing, but now we have a global bunch of kleptocrats and charlatans jostling for position in a new world order.
We have no appetite as countries for new wars, or spending, or empathy.
In March the moratorium on commercial rent evictions ends. Many businesses struggling through the last two years have two years of backrent they owe. The quarter day is the 25th of March.
Your landlord is the only person who can take out a CCJ against you without telling you. Its so you can't do a flit. Instead you turn up the next day to find your goods seized and the locks changed. But unlike 2007 - which came as a shock - this has been a long slow drawn out death knell.
All your favourite industries and stores are under threat. Hospitality, leisure, entertainment, retail. Name anybody - except Amazon and online discounters - who has had a payday these last two years.
Post quarterday there are rises in minimum wage, national insurance for employers and employees, a record rise in utility bills. Many products from many suppliers are going up - not as much as they did in 2007 when we saw 50% increases on many product lines - but some are 20% easily.
This is a pinch point.
In the last year we have seen many high street businesses enter the game sphere. Game, TK Maxx, Boots, Waterstones, even Sports Direct. Everyone is going to be hurting. And they are going to be hurting globally.
The good news is that games are cheap, comparatively. Almost every other activity you can imagine doing is more expensive.
And we were born to teach the world to play. This?
This is our moment.