It's 1" graph paper with a pretty side.
It takes sharpie, pen, most markers, poster paints, even water colors for quickly coloring a large area.
It's quick to measure and cut or fold to make a map of the garden, keep an inventory of the chest freezer, a gridded poster on the fridge, a tracker for kid chores and tooth brushing (the grid size works great for stickers). If you wrap a whole door vertically, you can tape the wrapping paper to itself and not even leave tape marks.
It's light and durable, available in amazing variety of qualities, textures and thicknesses.
It measures an era if you buy one favorite roll and use it until it's out: a tactile and colorful reminder of that year or season, especially if you use it in your recipe book or journal.
The cut ends make doodle books and shopping list pads.
It's a fun and minimal way to stoke creativity in your lifestyle. As cutting and folding and inventing solutions becomes second nature, you'll begin to approach your paper needs as a designer.
You can store it on a broomstick or in a cool golf bag or antique umbrella holder or take advantage of the many dispensers and cases made specifically for wrapping paper.
The roll is a nice thing to hold and wield.
It glues flat.
You probably already have a roll.
And you can wrap things with it.