Fernando Pessoa, known among all as maybe the greatest poet of Portuguese language, also worked as advertiser, journalist, translator, literary critic, publisher, inventor and political activist. In advertising area, for example, is his the famous phrase #pt "Primeiro estranha-se depois entranha-se." "First you strange it then it penetrates you.", a phrase commissioned by Coca-Cola when the brand entered in Portugal.
Fernando Pessoa had, as it is of public knowledge, several heteronyms, among the best known are Alberto Caeiro, Ricardo Reis and Álvaro de Campos. About Álvaro de Campos, one day when he arrived late to a meeting with the Portuguese writer and poet José Régio, Fernando Pessoa said that he is Álvaro de Campos and asked pardon for Fernando Pessoa not being able to attend.
Fernando Pessoa was an astrological and astral maps enthusiast, he made astral map of himself, familiars, friends and historical personalities.
