Coinpoker's novel (for poker) business model allows them to take interesting approaches to traditional problems the poker industry presents. Here I am thinking of the problem of botting collusion, and cheating in general in relation to the player's wants to have an instant and costless method of moving their bankrolls from site to site (or not having a significant bankroll on any site at all).
If player's don't hold any equity on a certain site like Coinpoker, then the site could not punish cheaters or reimburse victims with stolen/cheated equity.
There is, however, a coincidence of wants here. Coinpoker (and supporters/investors of the project) would rather have players “hodl” tokens.
Then there could be a VIP program created for those that hold the most tokens and for the longest time. This would be beneficial for the market evolution of the token (CHPs for Coinpoker).
Players can hold tokens in an account that can be confiscated as a sign of trust in the operators and this in turn might inspire recreational players to trust the poker site depending on who the stake holders are and what they are willing to put up as stake and for how long.
This stake could have many benefits including a better rakeback/dividend.