"For retailers and brands, information is also a game-changer. Retail data analytics can help companies stay ahead of shopper trends by applying customer analytics in retail to uncover, interpret and act on meaningful data insights, including in-store and online shopper patterns. In short, big data powered retail analytics software is changing the way retailers manage their business."
https://medium.com/@BitPopulous/big-data-analytics-for-your-business-cacd4a2d3645