📙 'Predictably Irrational' by Dan Ariely
The hidden forces that shape our decisions…
Here we have a great book on the decision making process… which just so happens to be predictable, and irrational!
How do we come to decisions? What are the influences? And why do we think and act the way we do?
The author, a professor of psychology and behavioural economics, Dan Ariely sets about answering some of these questions and more.
In the same vein as Thinking Fast and Slow, which is another classic offering insights and assessment of human behaviour.
Some fascinating ideas and experiments contained, and it may help get to the bottom of why we do what we do.
Ariely also has several TED Talks you can check out…
Have you read this book, and do you believe we are predictably irrational?
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RE: LeoThread 2024-01-04 09:41