It's no secret that when Leo content ranks in Search Engine Results Page (SERP) it drives traffic to the platform. These visitors can then be converted to users.
LeoFinance.io as a domain will continue to gain Domain Authority into the future, with the potential of becoming a real powerhouse!
I saw a great SEO post yesterday by a fellow content creator that I would love to link to but unfortunately can't find the post.
They had listed the current DA for LeoFinance.io and I think it's good info to know.
LeoFinance.io Domain Authority is 26, a great start!
What is Domain Authority?
Domain Authority is a search engine ranking score created by MOZ, that takes into considering a variety of on-page and off-page elements to predict how well a particular domains content will rank in search results.
Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. [ -https://moz.com/]
It's not part of google search results algorithms, and isn't the be all end all of how to get content ranked but I believe it's still a relevant metric to monitor in 2021.
With topics such as finance being known to google algorithms as YMYL content, it's held to a higher standard when it comes to building trust and ultimately what is known as domain authority (DA).
What is YMYL Content?
Your Money Your Life, these are websites, pages, and content that contain info that may impact user’s safety, financial stability, health or future happiness.
This includes LeoFinance and it's content as it falls primarily within financial information. Other example of YMYL content would include legal and medical information.
Because this type of content could adversely impact people’s happiness, health, finances, or safety, Google holds such pages to a higher standard of quality in its SEO algorithm, as well as in its Search Quality Evaluator Guidelines. - https://www.hencove.com/
Because it's held to a higher standard I feel it's that much more important to make an effort to improve the SEO landscape here on LeoFinance.io
Before I go further understand that SEO can get very technical and I'm not an SEO expert.
That said my partner in crime is an SEO specialist for one of the largest online retailers on planet earth so I have a bonified SME in my household.
In addition to this I have completed 2 digital marketing certificates, one from Google Garage and one from the Canadian Marketing Association and have built multiple SEO focused websites and achieved rankings on page 1 for my content.
Simple Ways You Can Add SEO To Your Content
On-Page tactics to improve SERP and LeoFinance.io DA
[1] External linking to relevant high authority domains.
See what I did above, I linked out to both Google Garage and the CMA. Both domains are relevant to the content in this post and have high domain authority, 82 and 49 respectively.
[2] Use titles and sub titles to Answer questions.
Lets say my content is "How to rank with SEO?" so that might be the T1 title.
Now within the post break your content into section under relevant T2 titles that are also helpful to users who searched your original keyword phrase.
How do I know what ese these users are searching for?
Well you could use a tool like Alsoasked.com where you can type in your keyword phrase and it will scrape goggle for you and let you know.
Or you can simply scrape google yourself!
Just type your keyword phrase into the search and look for this handy little box somewhere down the page.
If you can use these other search quarries in the same content as T2 titles and legitimately be helpful, google will reward you.
Off-Page & The Power of Sharable Content
[1] Create Sharable Content!
Sharable content is a huge help in building backlinks, which can help "transfer" domain authority when relevant high domain authority sites link back to LeoFinance.io by sharing your content.
#ProjectBlank could be the key here, as sharable content drives traffic, and builds domain authority through backlinks.
I haven't experimented much with short format content here on LeoFinance and I'm not entirely sure how well it would be received.
That said, shareable content can be short posts with factual information, or fun information in the form of infographics, pictures, short videos, or even memes!
Try targeting content that validates your audiences opinions or appeals to their values. You could also potentially try posting about topics that are controversial, helpful, or are currently trending topics.
Bottom line is keep it short, keep it fun, keep it shareable.
I think the challenge with SEO here on LeoFinance.io is that there's no immediate incentive for creators to implement these tactics, particularly the on-page tactics.
There's potentially a large benefit to the platform by exposing it to SERP with posts that rank. For this reason I think it needs to made very easy for users to implement, perhaps automated, and certainly frictionless.
Would LeoFinance.io Benefit From a Suite of SEO Tools?
A few months back I popped into the LEO Discord and dropped a suggestion into the appropriate channel.
Something along the lines of "I think LeoFinance would greatly benefit from a simple suite of SEO tools, and it will also help to attract professional content creators as it's somewhat of a basic expectation now."
Why is wordpress the king of SEO content websites? Partly because of the SEO tools readily available to it's users.
If LeoFinance wanted to go into beast mode they could try to do two things 1) SEO suite of tools 2) Create a monetization model for evergreen content.
GAME OVER
At minimum LeoFinance could invest in it's users and the future of the platform by creating a simple suite of SEO tools that would do a basic keyword check, formatting and readability check, link check, and editable meta description feature.
The future's so bright, got to wear shades!
Ciao for now,