Hi,
I've had some discussions the past days between web3 and web2 maximalist, that their version is better and that people shall decide for one or the other.
Here, I see things different. I'm not a maximalist in any case, and mostly try to find the advantages of a subject, without losing sight of the disadvantages.
I think for marketing purposes, both can be combined to a high extent. Web3 is still in a very early stage, where most people hang out in web2. Web2 gives the dopamine for most people, and they are using it just to feed this addiction. If you use web2 for growth, ignoring the noise, focusing on real connection with the people.
I've seen a lot of users that promote their web3 projects in an excellent way on web2 platforms. They post daily, in an intelligent way and on the target market. They are also present in shows, podcast, and shorts, as people somehow can't keep their eyes off. I presume the conversion ratio is higher than on usual ads purchase. I even don't know which ads service let's promote web3 projects now.
Why did I say to ignore the noise? Well, you just waste time, which can be spent on other great things, like hanging out with the family, growing your business or doing some fitness training, all better than mindless scrolling.
Use these tools to your advantage, focus on the target that you want to achieve, else you become the target. Control them, or else they will control you.
People will slowly discover web3, but first, they need to be aware of web3, and the best thing is to flush it under their nose in web2. Like this, awareness is raised, and some will come to web3. Web2 is the perfect marketing for web3 I would say. It also connects other web3 users, that live in a separate field. Web3, can be a strong marketing tool, if the brand, even if known, start building. Imagine a SP500 giant, entering the chain and starting doing advertising. It would benefit more the chain at start, as people will join, but in time, also the brand, as people will know who was the first.
How about you? How do you see it?
This is part of the initiative #aprilinleo, which aims increasing the interaction and the quality of posts, where you should participate. All the details are in here.
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